How To Tell If You Need An SEO Agency Or A Freelance SEO Specialist

The need for a reliable and competent SEO expert is undeniable, especially when you consider that SEO is a delicate process where the smallest changes can create a ripple effect that will surface after a few months. 

The only way to maximize your chances of SEO success is to let the experts handle the process. There are two main types of experts that you can hire. You can either work with an individual SEO specialist or you can consider working with an SEO agency. Each of these options has its own merits and disadvantages and depending on your situation, one might be better for you than the other. So, what are the factors you need to consider when choosing between a freelance SEO specialist and an SEO agency?


One of the very first things you need to take into account is cost. Freelancer SEO specialists are initially less expensive to hire than SEO agencies, but the payment schemes they use vary per individual. Some specialists ask for an upfront payment, while others charge fees at stages throughout the project. In contrast to this, SEO agencies cost a lot more to hire, but they often have clear and rigid payment terms. You can also expect them to put your project on a retainer for a few months to give time for results to show.


While there are many freelance specialists that are more than capable of handling your SEO needs, there are the few that employ shady means to get the SEO results that they promise. Some may even scam you for your money or worse, your website. On the other hand, while not all SEO agencies can be trusted, they are less likely to be shady, especially if you’re able to decide on the basis of authority SEO agency review sites. SEO agencies tend to regulate their specialists to ensure that their reputation isn’t tarnished by a sub-performing specialist.

Specialist Resources

Another factor to consider here is the specialist’s access to tools and resources. While most freelance SEO specialists come equipped with basic tools, SEO agencies have access to more sophisticated tools than that of freelancer SEO specialists. Not only that, but the expertise of SEO agency specialists tend to be uniform in that they are more or less equally-trained in handling tasks whereas freelancers tend to vary greatly in skill.


The decision between hiring a freelance SEO specialist versus hiring an SEO agency depends greatly on how much risk you’re willing to take versus how much money you’re willing to spend. And even then, you might not even get what you paid for. However, this should not discourage you from engaging the services of experts. The trick to finding an SEO expert is to do your best to mitigate the risks involved. A bit of vigilance, foresight, and care are going to go a long way in ensuring that you’re able to work with a competent specialist.

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