How the Rise of SaaS and Cloud Technology Has Changed Everything

One of the most interesting statistics I’ve ever read is that 90% of the internet and its content have been created since 2016. That’s such a huge amount of information generated thanks to modern business and user-generated content, and managing and transporting this data has been one of the biggest obstacles to overcome.

Two of the largest fluxes within this industry come from applications known as ‘software-as-a-service’ and cloud technology, which seems to have sprung up everywhere. Take Adobe. Traditionally a software application you can download and keep forever, they now offer their services as a subscription service.

The same applies to the ever-popular Microsoft Office suite. It’s all subscription-based and works with Cloud technology, like OneDrive or Adobe’s own Creative Cloud service. Today, I want to deep dive into these industries to gauge where we are, and most importantly, where we’re going.


SaaS and Cloud Technology

On paper, SaaS and Cloud technology is the same thing. Businesses never buy SaaS applications nor invest in cloud services but access the services as a subscription model. Think about you pay a monthly fee for services like Dropbox, but you never actually own anything or need hardware and so on.

Of course, the title of this post is about how these services have changed everything, and they truly have. Because businesses needn’t buy hardware or code applications to access typically costly services but instead pay a fraction of the cost for access, businesses now have the ability to pretty much scale indefinitely, which is one of the main reasons why businesses all over the world are taking off.

Take your business, for example. Let’s say you own a logistics business, and you keep a ton of data of your customers, transport networks, vehicle information, and so on, and it all needs to be accessible at all hours of the day in order for your business to run smoothly and as efficiently as possible.

In the past, you would need to invest and set up your own servers to hold the information, and who knows how you would be able to send that data easily to the other side of the world. You really couldn’t, which is why logistic services tended to operate within local areas.

Cloud-based services then came along and made information accessible from across the world. Since these companies invest in the dedicated server hardware, you get access to the best equipment in the world, free security, free updates for life, and so on, all while saving money that you can then put back into your business.

In short, everything is better, more affordable, and more streamlined, and only benefits your business.

The same applies to SaaS solutions.

As a traditional graphic design company, you would have to invest in, let’s say, a graphic design software package. For a large team, that could set you back thousands of dollars in licensing, a cost that needs to be refreshed whenever you update to the latest version.

However, with the subscription model, you get access to the full, most up-to-date version every time you log on, and you’re only paying a fraction of the traditional cost. What’s more, designers who would never have been able to afford the software who wanted to get into freelance or independent design would never have had a chance and would have had to get invest or pirate the application.

“Nowadays, they can instead afford the monthly subscription, invest in themselves, and now there’s more businesses out there trying to make their mark than ever before. This means more competition, less monopoly, and more opportunities for customers to choose the person who’s best for the job,” explains Kyle Harper, a tech writer at Origin Writings and Brit Student.

Again, it’s a win-win for everyone involved.


What’s Better? Cloud or SaaS?

There are many Twitter keyboard warriors in true internet fashion, I mean critics, who are arguing what solution is better. Should everything move to the Cloud, or is the SaaS model the way forward?

Apologies in advance if you’re fighting that battle, but it’s a stupid question. The real question that businesses should be asking themselves is What solution is going to provide the most value for my business?

This is especially the question you should be asking when comparing these new cloud technologies with traditional, installed, single-user-based applications that we used to rely on. So, what are the benefits of this new technology?



We’ve covered this already, but I can’t stress it enough. Not only will you save money investing in SaaS applications and Cloud services, but due to the speed and efficiency in which you can get set up, you’ll also get your ROI back much faster than you would traditionally.


Simple Efforts

Look at the Intel computer company. A company with over 2,000 customers, each with its own supply chain infrastructure. Imagine how complex it must be to integrate into, yet imagine how simple it would be if they were all using the same SaaS product or cloud services.


Ability to Scale

Customer demand is an unpredictable force. You never know as a business when you’re going to ‘take off,’ and what kind of services your customers and target markets are going to expect, and if you’re not able to provide, then you can wave them goodbye.

“Using online services can help you scale pretty much effortlessly, within reasons, especially when compared the traditional methods you would have had to follow if you wanted to scale. Need more space in the Cloud? Simple, you can upgrade your plan in two minutes,” shares Billy Kemp, an expert at Write my X and 1 Day 2 write.


Flexibility and Speed

What I love most about this new form of data processing and the way these services now operate is the fact that they are so entirely flexible, you can do anything. Need to send reports to your Japan office from London? Consider it done in a click or two.

Need access to your accounting software 600 miles from your home office computer? You can access them on your phone through the app. The possibilities these services provide are incredible, and as a business, it’s certainly time to take a look at what they can do for you.


Regina Wheeler is a tech writer and business consultant at Write my case study and PhD Kingdom. She loves helping businesses explore new opportunities that can help them take their ventures to the next level. She also writes for Next Coursework.


Popular posts like this

According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload...
A SaaS company inherently refers to Software As A Service or a company that hosts an application. In doing so, you’re making this application available to interested users all...