How low-code platform for process management and CRM can accelerate business results: the essential guide to becoming a low-code company.

As the events of 2020 forced many companies to make a drastic U-turn in their strategies and reconsider their ways of doing business, more and more organizations realized they are lacking the technology to orchestrate changes efficiently.  



The ability to instantly adapt to the rapidly changing business environment has become the defining factor of success for most industries worldwide, and the companies who failed to do so were destined to be left behind and outshined by their more agile competitors. On the contrary, having the right technology in place – robust, scalable, and easy to modify – allowed the companies not just to survive the pandemic, but to thrive in the age of acceleration and emerge from the crisis in a stronger position.  


Many companies across various industries that succeeded in staying ahead of the game even in the most turbulent times were able to do so by having a successful, forward-looking IT strategy with low-code development at the heart of it. Thanks to the ability to easily create and modify custom apps in a matter of minutes with the help of low-code tools and without direct involvement of the IT department required, the organizations were able to streamline software development solutions and implement changes to the existing processes with unprecedented speed. This means that their business goals could also be achieved faster and more effectively.  



The low-code development industry has been booming in the last couple of years and, according to industry experts, will continue to grow at an even more rapid pace. Market analysts estimate the growth of the low-code development industry at a CAGR of 22.7% from 2020 to 2027. According to Gartner, low-code development will reach 65% of the market share by 2024. Businesses should keep up and set off on their transformation journey of becoming a low-code company today to get ahead of the business competition and start benefiting from the low-code solutions right away.  


A fully-fledged low-code platform for process management and CRM is a unique synergy of low-code and business process management capabilities that allow users with no formal knowledge of coding or software development to build applications for many business purposes.  Some of these purposes include streamlining front and back-office operations, driving higher workplace productivity, achieving operational transparency, growing the customer database, increasing customer loyalty and engagement, making better data-driven decisions, and many others. 


Creatio is a global software company providing a leading low-code platform for process management and CRM. Modern low-code solutions like Creatio go beyond just app development – they provide an ecosystem of solutions within one single platform and help the organizations develop a long-term strategy of how to become more agile, transparent, and efficient by nature. 



By leveraging a low-code strategy, businesses have a chance to take a complex, all-encompassing approach to IT continuous improvement instead of making inconsistent incremental changes every once in a while. Creatio identifies key pillars of how to turn into a low-code company and drive skyrocketing business results with the help of low-code solutions as follows:  



Establishing a low-code development center of excellence within the company helps organizations meet one of the biggest business challenges - the inability to carry out the desired amount of operational improvements and innovations due to limited IT capacity. Since traditional application development teams often cannot keep pace with all IT plans and initiatives, business analysts are able to back them up and enter the app development domain successfully with the help of low-code development tools. 


Thus, fostering a culture of citizen developers across the company’s various departments and providing them with robust and user-friendly low-code tools enables the companies to take their IT strategies one step further.  


Creatio’s low-code solution is designed with a key concept in mind that everyone can automate any business idea in minutes. The platform uses intuitive visual interfaces with simple logic and drag-and-drop features instead of extensive coding languages. This allows end-users to accelerate app development, reduce time to market for IT innovations, and take the companies’ plans for scalability to a whole new level.



Long deployment time is another common IT challenge that businesses cannot afford to ignore. 


Combined with unjustifiably high deployment costs, it creates a solid statement against third-party app development practices. A low-code strategy, on the contrary, allows for an accelerated app development cycle within an organization and thus helps businesses achieve instant ROI.  


Creatio’s low-code platform for process management and CRM Creatio provides end-users with a variety of out-of-the-box solutions and templates to further accelerate app development. Citizen developers have the ability to access an extensive marketplace of no-code integrations and ready-to-use apps to deploy the existing solution seamlessly without having to build it from scratch.  



The lack of operational transparency and automation comes as a serious barrier to business success. Organizational silos, excessive manual processes, misaligned data, and overly complicated workflows cause chaos and diminish workplace productivity. That is why addressing this issue is an essential part of a strategy for any low-code company. A significant element in any successful IT strategy is designing the solutions to improve operational efficiency, and low-code tools are there to help businesses achieve the results faster and more effectively.                                                                                     


Creatio provides a versatile process designer with BPMN support that allows for defining workflows and creating processes for tasks of any complexity across multiple departments. Creatio’s powerful process automation engine and intelligent low-code/no-code tools to flexibly manage and automate both structured and unstructured processes help businesses effortlessly orchestrate multiple front and back-office processes.  



Over the last few years, the number of technology solutions that businesses use on a day-to-day basis amplified exponentially. A recent research study stated that an average enterprise-level company of any industry has more than 120 software apps. Managing such a complex IT landscape seamlessly is a burdensome task for IT teams. Taking that into account, low-code companies aim at interconnectivity and unification of the IT landscape.  


Creatio’s open configuration and extensive API helps the low-code platform fit perfectly into any IT landscape, allowing for any customizations and integrations required to meet specific business needs. Creatio provides a wide range of tools for integration with third-party systems and applications, which allows businesses to create an ecosystem of software apps working in alignment with each other. At the same time, the platform allows for the utmost scalability of the system’s solutions at any point in time. 


Popular posts like this

According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload...
A SaaS company inherently refers to Software As A Service or a company that hosts an application. In doing so, you’re making this application available to interested users all...