How to Learn How to Quickly Increase Organic Traffic: 5 Effective Techniques
If you own a website, you know that traffic is a crucial part of your success. Without visitors to your site, there's no way for you to earn money from ad revenue or product sales.
Organic traffic is the traffic you get from search engines. It's basically a phrase used to describe visitors who reach your website without the use of paid advertisement. It's any traffic your site gets that comes from a Google or Bing search query.
Depending on your marketing strategies, your goal with marketing and SEO is to increase the amount of organic traffic your site receives, which will result in more visitors and sales. You can also pay for advertising and try to get hundreds or thousands of people to visit your website, but this isn't actually the best solution when you're focusing on increasing organic traffic. The search engine traffic you receive when users find your site organically is much better than any other type of traffic because these people are actively searching for what they want to buy.
You don't have to rely on paid advertising if you really want more visitors. There are certain things that every website owner should do to increase their organic traffic flow. If you continue reading, we'll go over some of the most effective strategies that website owners can use to get the best possible traffic from search engines.
But first, why is Organic Traffic Important?
Organic traffic is valuable for any website owner because this type of traffic tends to be more targeted than other types. People who come to your site organically are actively looking for what you have to offer, and they're probably going to buy something, making them great leads.
On top of that, people who visit your site naturally usually convert at a much higher rate than visitors you pay for or gain through social media sites. Organic search engine users also tend to visit multiple pages on your site instead of simply leaving after finding what they were looking for like paid advertising users do. This allows you to sell more products or services to the same visitor.
Five Creative Ways to Increase Organic Traffic
The internet is awash with tips and tricks on how to increase website traffic. Unfortunately, many of these tips have been proven wrong by time and experience. If you want some easy ways to boost your traffic from search engines, here are five strategies that work:
Make Sure your Site is Fully Optimized for SEO
Search engine optimization is probably the most effective way to increase organic web traffic. In fact, there's no better way than this. Before anything else, you need to make sure that people can find your website when they're searching for keywords related to the products or services you sell online. For example, if you own a business selling custom t-shirts, it makes sense to target phrases like "custom t-shirts" with SEO campaigns. The more you can focus on terms people use when they search, the better your results will be.
Create Helpful Content for your Site
Every time you add a new page to your website, make sure it's full of valuable and relevant information. If you want to increase organic traffic from search engines, you need to give people what they're looking for. You should also avoid publishing duplicate content or publishing spammy links all over the internet.
Google and other major search engines like Bing and Yahoo know when websites contain spam and frequently ban websites that abuse this tactic. If you have secondary commitments like assignments which is quite common with most entrepreneurs who take classes, your best bet would be to find essay writers online from platforms like Top British Essays. A major advantage of getting the extra hand in this case is that, you will be able to devote your time to creating helpful content for your site and still complete your assignments on time.
Optimize Images with Alt Tags and Titles
One of the most effective strategies for increasing organic traffic is using optimized images with alt tags and titles. Search engine crawlers can't see many images, so you have to make sure that search engines know exactly what your photos are about. In addition to the alt tag and title, you should also include a description in the code of your site for every image. That way, Google will know what your website is all about just by looking at its pictures.
Create an Email List
To get people back to your site, it makes sense to create a mailing list to encourage people who visit your site to subscribe. This strategy works exceptionally well when combined with other marketing efforts like social media campaigns or email blasts. One thing that's important to remember is that you shouldn't spam subscribers because this could lead them to unsubscribing from your list.
Guest posting is a great way to increase organic traffic, but only if the post you publish contains valuable information. If it doesn't, all you're doing is creating low-quality content that will make your website look bad and put off potential visitors. Since this is such an effective way to gain a new readership, it's important not to go overboard with guest posts, or your site might start looking like spam.
A good rule of thumb is to divide your total number of posts by two and only publish that many guest articles each year. For example, if you have 100 pages on your site, it would be best to publish 50 guest articles during that period. Plus, don't just publish any type of article as a guest post because it should be related to your niche. If you do, you could end up linking back to a page that Google doesn't like, which, again, will only hurt your rankings in the search engine results.
What Organic Traffic Mistakes to Avoid
In as much as organic traffic is awesome, there are many mistakes that people make when trying to increase organic traffic. Usually, most mistakes result from poor planning or following the advice of someone who's never done it successfully. Here are some mistakes you should avoid if you want to increase organic web traffic:
Only publishing one type of content: It's a good idea to publish various types of content because different people enjoy reading different things. For example, many readers prefer text, while others might be more interested in images and video. Creating a diverse collection of content gives your website visitors more options and encourages them to spend more time on your site. In addition to this, search engines might notice that people respond better to certain forms of media, which could lead them directly to your site when they're searching for information related to those topics.
Using shady SEO tactics: To increase organic traffic, you have to avoid publishing spammy content. There is a huge chance of Google penalizing or even de-indexing your website from the search engines if it spots any red flags which are indicative of you trying to game the system. It would be best to be careful about what you publish on your site because it reflects on you as the publisher.
Not taking advantage of social media: One of the best ways to increase organic traffic is leveraging social media platforms like Facebook, Twitter, and LinkedIn. These sites are free to use, and they allow people all over the world to interact with one another which can lead directly back to your site. It's also important to share links and valuable content that adds value to people's lives. When readers see this type of valuable content, they will want to come back for more.
Waiting too long before applying changes: It's best to apply any changes you make to your website right away. If you wait too long, Google might notice the change has been made and potentially lower your site's ranking until it becomes normal again. That being said, some types of changes are not immediately implemented in the search engine results. For example, when you add or remove pages from your website or change the main keywords associated with a page, these updates don't always instantly appear in Google's index. However, if you keep making these changes over time, eventually, Google should update its search engine rankings accordingly.
The Bottom Line
Mastering how to increase your organic traffic may involve some bits of a learning curve, most commonly if you are trying it for the first time. No worries though, that's pretty normal. When beginning, you may want to stick with the types of content that guarantee results.
For example, if a certain type of content doesn't generate interest or leads, you can simply stop publishing them in favor of other types of posts or pages. In addition to this, tools like Google Analytics make it easy to see where most web traffic comes from, which lets you see what's working and what isn't.
Sherri Carrier is a paper writing pro with more than five years at NinjaEssays. She actively participates in several projects organized by essay writers clubs in New York. Sherri also writes poems, something she has done since she was a child. She gets her inspiration from the people she loves and her favorite writers.