How Do You Avoid Common Web Design Blunders That Harm SEO?
SEO is critical for brand promotion and growth. It is because only the top-ranking sites on search engines receive the most hits. Using SEO, you may improve your website's rating in Google's Search Engine Results Pages and keep it at the top.
However, SEO is a difficult task, and even specialists may make blunders. While designing your website, you should be aware of the most typical errors that might occur, how they affect your SEO, and how to avoid them.
Otherwise, because the first five sites receive around 67 percent of site hits, these errors can be costly. To assist you in avoiding such expensive mistakes, we will walk you through the six most frequent web design flaws that can harm your SEO and how to rectify them promptly.
1. Make your webpage accessible
According to a Search Engine Journal survey, site accessibility and indexation account for around 21% of SEO blunders, making accessibility a critical SEO error that many people make out there. To design all-inclusive Content that caters to every reader, prioritize features such as alt text and avoid others such as iframes.
To address this issue, use alt text in your photographs to visually challenge readers or visitors to comprehend the material conveyed by images. Put the accuracy first and then the keyword density. Also, one must be sure to remove any iframes on your website. They can negatively impact the overall speed of your page. They also never contribute much to your SEO objectives. Also, you can get rid of any flash elements on your pages, as well.
2. Remove Noindex Text
A robots.txt noindex tag prohibits search engines from indexing your page. You can even spend a lot of money on keyword research and SEO, but you won't be at the top of the SERPs.
Failure to remove the noindex tag from your site is one of the most prevalent SEO blunders, accounting for around 4.68 percent of all SEO problems. It may be essential to exclude some of your pages from organic search at times, but you should not exclude all of them. To resolve this issue, look for the noindex tag in the robots.txt file for each of your pages. Remove it if you want to improve your SERPs.
3. Use proper Content:
Gone are the days when website content was limited to a few paragraphs. Most websites now contain a minimum of 1000 words, and the trend is evolving. Of course, you are not required to make all of them. Page length that is SEO-friendly. However, if you want to see more significant results from your site, you may obtain roughly 25% success by investing about 6 hours in your Content.
Experts advise providing Google or comparable search engines at least 300-500 words to deal with. Longer material, such as 1000+ words, is good. According to a recent SERPIQ analysis, the top SERP has a minimum of 2,416 words, with the tenth having around 2,032.
It is not mean you should work too hard to meet the word count requirement. All you have to do is make sure the material is long enough to cover and answer the searcher's purpose and topic. If you can do it in 300 words, that's great. But if it takes 2,500, by all means, put in the time and effort required to create a comprehensive resource.
To address the issue of insufficient material, go back through the original piece to see if there's anything you missed or critical points you neglected, and attempt to churn out at least 300 words from it.
Look for and fill out any valuable materials related to the issue. You may also visit your competitor's website, check what they've done on the same topic and then focus on developing a better article to outperform them.
In the future, take it up a level by developing lengthier material and publishing it regularly. If you aren't a specialist in article production, try hiring a top web design company India to do the task for you. It will assist you in meeting some of Google's needed levels of competence, authority, and trust.
4. Your HTTP Status Code Is Preventing Crawling of Your Pages
A server status code 4xx or 5xx (in which x's denote numbers) might prevent search engines from scanning your sites correctly, resulting in an SEO strategy that falls short. These errors are usually caused by faulty server connectivity. It can hurt your Google ranking since the search engine has a specific crawl budget for each site and will not spend it on areas that send broken links.
To remedy it, utilize an SEO tool to delete any broken links with HTTP status codes 4xx or 5xx. If this is beyond your abilities, seek the assistance of a professional.
5. There are problems with your accelerated mobile pages
Accelerated Mobile Pages (AMP) have played an important role in site design and SEO. This tool aids in the acceleration of page loading times on mobile devices, allowing pages to be more user-friendly. AMP has been found in studies to increase your page's ranking on SERPs significantly.
· Consider utilizing AMP separately on other pages instead.
· Verify that any expired tags in the AMP document are removed.
6. Improperly Optimized Meta Tags
Meta tags are vital sentences within a webpage that explain to Google and other search engines what the contents of that page are all about. It assists the search engine in determining what the page is about and indexing it properly. If you don't include meta tags in your Content or do it incorrectly, you're taking a risk with your SEO.
Back trace your steps to get back on track, and make sure your meta title is no more than 11 words long and each meta description is 150–180 characters long. Include the focus keywords in the meta title, meta description, and throughout the text naturally. To develop optimal SEO-optimized Content, include other important keywords throughout the text and the core keyword.
The Final Words
Web design errors are prevalent, and these errors have the potential to harm your site's SEO rating. However, even if this is your first time developing a website, you can prevent them with adequate direction and help. The good news is that SEO is constantly improving, so you can learn something new every day.
SEO tactics evolve in tandem with changes in search engine algorithms. We hope that these six site design suggestions and SEO blunders will assist you in getting started on the right foot.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website Designing Company, Lifestyle Design, Branding Firm, Exhibition design etc..