How to Create an Effective Form to Attract B2B Customers
You may have often wondered how you can attract more potential customers. One of the ways to do this is by creating forms to attract B2B customers.
And it is that to be able to attract these quality potential clients it is necessary that you have access to more information about them. It is essential that you get as much information as possible, since this way you will understand what the preferences of those people who visit you are.
It is from this moment that you begin to persuade them to acquire your service or buy your product. And it is that the forms to attract customers are one of the best ways for you to have all the data you need at hand.
In general, between 0.5 and 3% of potential customers are captured through the different types of forms that currently exist on the market. However, with some strategies, form builder, and techniques you can get to get more quality leads, and all thanks to the forms to attract B2B customers.
Generate Leads Thanks to the Forms to Attract B2B Customers
The forms to attract B2B customers are very useful as tools in digital marketing since they provide many benefits to your business. If you use them in the right way, you will most likely get a lot of information about those people who are visiting your website.
Also, thanks to its use, these anonymous visitors will become identified prospects. But if you are still not convinced whether or not you need them, here are some benefits of using forms to attract B2B customers:
- You will meet the people who visit your website.
- You will have better potential customers.
- You will be able to segment your database much better according to the preferences of the visitors.
- You will get comments about your site from visitors.
B2B as one of the Best Ways to Market your Products
In case you didn't know, the acronym B2B refers to the corporate market. These are companies that seek to market their services or products to other companies.
In this way, when B2B marketing is used, the main purpose is that relationships that are personal can be established, in order to reinforce the identity that your brand has. What is meant is that it is always important to be able to convey the value that your company has.
Its main strategy is that you can show your customers the way in which the service or product will help them save time, money, and resources.
Types of Forms to Attract B2B Customers
There are three types of B2B lead generation forms and form builders that you have at your disposal. Ideally, you apply the one that is most convenient according to your business.
1.- Static Forms (SF)
These are the most basic forms you can find. When using static forms, it will not matter how many times the prospect completes that form. Here you will always be asked for the same information for all the fields that the form has.
And there are many ways in which you can create these forms. You can usually include basic text, checkboxes, drop-down menus, or some file uploads.
2.- Progressive Forms (PF)
On the other hand, when it comes to progressive forms, it is said that they are those that have a role in marketing automation, which will allow those repeat visitors to be rated much more.
Thanks to this type of form you will be able to select which are the fields that will appear to a specific client depending on the information that you have already obtained from them.
3.- Multistage Forms (MF)
Many times, when working with very long forms to attract B2B customers, the best thing is that you can divide it into two or three steps. In this way, when a client begins to complete the form without having completed all the fields, you will be able to get information that is basic for you.
It also means that if you create a form based on different stages, the client will start with the most basic information first, and then be a little more specific in the steps that follow.
Elements to Create the Best Forms to Attract B2B Clients
In this case, everything will depend on the objective you have set. It is important that you know what your strategies and those objectives are going to be, so that, thus, you can have more information when creating the appropriate form.
Below are several elements that will help you create those forms to attract B2B customers that you are needing.
1.- That the content is totally private, that is, to download
Placing high-value assets on forms is a great way for you to capture and identify qualified leads.
There is a general rule of thumb for this. A good technique is always to ask what is the first name, last name, email and company of that B2B customer. But if you notice that the value you are offering is very high, you can ask the person to fill in additional fields.
In this case, a good way to qualify those prospects who are returning to your website much more is by using the progressive forms.
2.- Subscription is very important
Here it is important that you implement an email preference center. This will allow those B2B customers to sign up and leave the distribution lists of other potential customers.
With this type of form, prospects will be captured, who are interested in being subscribed to your content, while they are giving you information about their needs and the difficulties they have.
If your company is holding an event, a webinar, or another type of activity, the best way is to capture the information of those clients in this space.
This is where you can get as much information as you need while figuring out what that customer is specifically interested in. In turn, you can also do a better follow-up.
3.- The contests cannot be absent
Typically, when a business creates a contest, the main goal is to capture as many customers as they can.
In this way, it is important that you keep the form fields to a minimum since this will better maximize the submissions of said forms.
For these types of forms, you must keep the fields to a minimum. Ideally, you should create a drop-down menu, so that the client can see what type of query they are going to make.
Thanks to this form builder, you are allowing your prospects to be in contact with you from your B2B website. Among the variations to make the call to action you can find "Ask for a call", "Ask a question" or "Send us a message", among other options.
4.- The use of surveys is important
It is a type of static form, where the idea is that you collect as many comments as possible about your services or products. It is essential that you offer a free download in order to receive their comments in return.
5.- Register for a free trial
You need to collect as much information as you can so that you can enroll prospects in free trials of your services or products.
Some Information that you should ask for in your Form
There are many data that must be requested in a form to obtain the complete information that you are needing. Here are some of the most common:
- Name and surname: It is the most basic and necessary information to maintain communication with your lead.
- Email: The email will allow you to communicate with that potential client while you use email marketing campaigns.
- Company name: Thanks to this, you will be able to investigate a little more about what the company does and how your service or product can benefit from this.
- The position he has in the company: In this way, you will understand much better how to communicate with the client.
- Phone number: The phone number is paramount. Thanks to this, the sales department will have direct contact with the customer, while using SMS marketing strategies.
You already know some of the ways to create that form that you are wanting so much. Now you can understand the meaning of attracting B2B customers.