7 Effective tools to get started with Video Marketing.

Video marketing is rapidly picking up steam, with brands increasingly adopting the video format for their promotional deployments. It has emerged as one of the foremost means to bring your brand online and drive valuable traffic to your website.

Studies have pointed that by 2021, around 83% of global internet traffic will comprise videos, which makes it even more crucial for businesses to up their video marketing game.

Consumers are getting increasingly picky regarding brands and go to extreme lengths to assess a brand’s image and credibility.

We are already witnessing a surge in online video marketing, and this trend is poised to continue rising in the future. Therefore, if you are still mulling over kick-starting your video marketing strategy, it’s highly suggested that you start at the earliest. 

In this post, we have discussed 7 highly effective video marketing tools that can help you in amplifying your video marketing efforts and helping you build a highly credible brand. Let’s start!


7 Video Marketing Tools

Although there are numerous video marketing tools available today, a few stand well above the rest. This distinction is based on their feature set, affordability, ease of use, and customer support. 

A few tools score a few brownie points owing to their video processing speed and user-friendliness. We analyzed numerous video marketing tools to narrow down on 7 highly effective options for users.

Here is a list of the top 7 video marketing tools that can help you in taking your video marketing aspirations to the next level.


1. VidIQ

VidIQ is the holy grail for marketers who want to leverage YouTube as their marketing playground. The tool helps in enhancing reach, keeping track of real-time metrics, identifying popular keywords, and a lot more. 

Through VidIQ, you can seamlessly perform a YouTube channel audit as well as detailed competitor analysis. If you are on a paid plan, VidIQ also sends you regular updates about trending topics to take your video marketing efforts to the next level.


2. Agorapulse

Agorapulse is primarily used for social media management, but its functionalities can be leveraged for video marketing as well. The tool helps you in scheduling your posts on Social Media platforms like Facebook, Twitter, Instagram, YouTube, etc.

Agorapulse also comes with a hashtag discovery feature that helps users discover trending hashtags in real-time.

Agorapulse helps in tracking follower interactions, as well as effortless comment management on social or video-sharing platforms. It also provides recommendations based on trending topics so you can create impactful video content that reaches a larger audience.


3. Vidyard

Vidyard is a specialized video marketing tool that is targeted towards businesses. It provides an expansive feature set to its users that can help with lead generation, corporate communication, as well as employee training.

You will be surprised to know that Vidyard has clients like Citibank & Lenovo as its clients who use the tool for attracting consumers to their businesses. 

The tool also comes with an integrated analytics solution that precisely measures the impact of your video marketing endeavors. You can also share the videos created on the platform directly to your social channels and keep track of every small metric.

The ability to integrate with HubSpot or Salesforce is also a major advantage for users opting for this tool.


4. Video Editors

Every video marketing effort requires a cutting-edge video editor to polish the videos for the final presentation. Video creators come in all shapes and sizes, and it’s up to the end-user to choose the option that best suits their requirements. 

Modern video editors even allow you to add special effects, music, or custom audio to video clips and assist immensely in crafting the best possible clip. You can easily trim or crop low-quality clips from a large video and make the final video presentable and appealing to the target audience. 

All these factors make video editors one of the most crucial components for executing a high performing video marketing strategy. 


5. Vyond

Vyond is a video marketing tool that helps in creating high-quality animated videos. You can also add dialogues to the animations by using the included lip-sync feature of the tool.

Vyond comes with a pre-existing library of audio, templates, clips, and a lot more that can be used in a wide variety of video marketing projects.

Moreover, if you are someone who likes their tools fast, Vyond won’t disappoint you as it is one of the fastest editing tools when compared to its competitors.


6. TubeBuddy

TubeBuddy is a free video marketing tool that comes as a downloadable mobile app or a browser extension. Once the tool is set up, it integrated directly with your YouTube channel and provides SEO and marketing related suggestions.

TubeBuddy can also help you in a wide range of YouTube channel management intricacies such as comment filtering, competitor analysis, post scheduling, video thumbnail generation, and a lot more.

You can download the TubeBuddy browser extension for Google Chrome, Safari, Microsoft Edge, Opera, and Firefox.


7. Animoto

Animoto is a widely popular video marketing tool that is used by marketers, photographers, as well as casual vloggers.

The tool comes with a wide selection of pre-existing templates that can be used to create appealing video projects right from scratch, with countless customization options for colors, fonts, audio, and a lot more.

You can also add a custom watermark to your videos using Animoto, which can drastically enhance brand recognition and facilitate increased business growth.



The era of video marketing has just begun and has emerged as one of the most preferred marketing tactics deployed by businesses.

If you are just getting started in the video marketing domain, the tool list mentioned in the post will come in very handy while strategizing your video marketing endeavors to reach a larger audience.

You can choose any of the above-mentioned video marketing tools and kick-start your video marketing efforts right away!





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