12+ Free Ways to Effectively Drive Traffic to Your Content
Are you struggling to get your content noticed by the right audience and are tired of paying for unyielding ads? Say goodbye to your content-related worries and all the additional hassles because you have found the resource will help you achieve your goals and all it asks for in return is your time. Yes, you read it right, I am here with some free tools with which you can up your content game and gain the desired traffic. Rooting for these tips will make it easier for you to decide which of your content deserves an investment for paid promotion. Let's get started.
Free Ways to Drive Traffic
1. Get Listed on Directories
Optimized online listings in popular directories and review sites play a crucial role in driving traffic to your website because they contain all the essential information that a potential customer might need to make a decision.
2. Write Useful Content
You cannot expect insatiable traffic if the quality and relevance of your content do not match the expectations of both the search engine and customers. Broaden the horizon of your content and transform it into a highly engaging joyride that your customers cannot help but share.
3. Social Media
With 3.6 billion active members in 2020, the power, inclusivity, and reach of social media cannot go unnoticed. Leverage this influential tool to market your content towards better traffic for free by creating sharable content.
4. Email Marketing
Emails in the form of newsletters and promotional offers provide a personalized way of reaching your potential audience. Come up with interesting subject lines, and add links to your website pages that offer additional information to ensure that your emails get noticed for optimum email marketing.
5. Target Long-Tail Keywords
Did you know that the average conversion rate for long-tail keywords is 36 %? Apart from boosting your SEO plan, these keywords are gaining momentum due to the rise in voice assistant searches. Customers on the closing part of a sales funnel, often resort to long-tail questions when searching.
6. Guest Posting
This basically brings double the attention because the audience regularly visiting your guest's content would be reading yours. You can also optimize your blogs by resorting to a content optimization tool which will include internally linking to other pages of your website in the content of the article.
7. Website Analysis
Time and again, search engines have declared the importance of relevant content in organic results. Know what your audience is searching for using analytics and build content around it.
8. Incorporate Videos
Not many people are fans of reading elaborated content, however compelling it may be. Explore new versions of your content by transforming it into visual elements like videos which are easier to retain and hence gain better traffic.
9. Use Infographics
Similar to videos, infographics simplify how your content offers relevant data about anything. Present all the crucial information from a content piece in a visual format that is easier to share and interpret.
10. Implementing Schema
The schema microdata does not directly involve audiences. It assists search engine bots by making it easier for these website crawlers to recognize and index your content with richer site-snippets for better traffic rates and organic search result rankings.
11. Influencer Marketing
Influencers are the new celebrities and brand endorsers. Customers trust the opinions of influencers since they can relate to them better. With 90 5 marketers claiming that ROI from influencer marketing is better than other marketing channels, it is time to tap into this potential yet free resource.
12. Make Use of Forums
Be where your audience is, which includes the forums where people interact online about various aspects. Consider Quora, for instance, where you can answer audience queries in detail and link appropriate keywords to the content on your website.
13. Create Free GMB Listing
Listing your business on Google My Business brings with itself a variety of benefits apart from traffic conversions. It brings you up in Google map searches, helps you earn more trust with star ratings to boost your appeal, and offers analytics about your audience's activities to analyze the visibility of your brand.
14. Host Webinars
Give your customers a chance to learn from your expertise and what better way to do that than hosting webinars for direct interaction, right? Combine this with relevant social promotion campaigns, and you have a free marketing idea to drive considerable traffic to your content!
I hope the article has managed to give you an idea as to where you can begin when it comes to getting more website visitors to check out your content. It might not happen overnight, but you are surely moving towards it with the most effective free tools available at your disposal.
Sofia David is a digital content marketer at Contenteum where she heads and executes the content creation strategies. Contenteum is a wholistic platform that helps SEO agencies and content teams in planning, researching, creating, optimizing, and publishing content to help with rankings. Sofia believes that good content is what offers true value to the reader and that is why she creates content with a reader-first mindset. When she’s not working on new content, she finds pleasure in gardening and loves to play Scrabble every chance she gets.