11 Important SEO Statistics You Should Be Aware Of

11 Important SEO Statistics You Should Be Aware Of

[Source: Pixabay]

Some business owners only care about creating the best quality product for the market. And with creating the best product being their main concern, their website's reach, their online presence and other aspects of digital marketing may become secondary. 

That is what digital marketing specialists are for — to provide guidance on how to improve your brand's online presence and your business' website. An important aspect of this is Search engine optimization (SEO) — a strategy that can help you improve your brand's online visibility.  

SEO can do wonders for your business' performance in the online world. So keep reading to find out more about SEO, why it is vital for your company, and what latest SEO statistics you should know about. 

What is SEO, and do you need it?

Search engine optimization or SEO is a set of tactics that help you improve your website's ranking in search engine results pages (SERPs). 

For example, if you type in a product you wish to buy into a search engine, such as Google or Bing, it will show you relevant results regarding the product of your search. The best-ranking pages will appear at the top and you will be able to see which stores sell this product. Also, you will be able to read everything about this product and compare it to other offerings.

Naturally, the results at the top typically get the most clicks. And considering that the goal of every business website is to attract as many visitors and potential customers as possible, SEO can be very useful. 

That is why digital marketing and a good online presence are a must in this day and age. Nowadays, more and more people are researching services and products they need before deciding what to buy. SEO tactics will help you capture these users' attention and attract them to your website. 

Should you invest in SEO?

SEO can help you improve your business results by boosting your brand awareness, broadening your audience and, ultimately, driving more prospects to convert. However, it's a difficult discipline to master overnight. 

Unless you're an SEO expert yourself, it might be a good idea for you to invest not only in SEO services but also in web design, development or consulting. 

Many aspects of your website can affect your search engine ranking — from design and content to the overall user experience that your website offers to visitors. To achieve the best results, consult the relevant digital marketing experts in your local area. 

For example, if you're based in Chicago, reach out to a web development company in Chicago and ask them for insights on how to make your brand's website perform better in the search engines. 

Their skilled professionals can help boost your online presence and get your webpage to the best ranking on every relevant search engine.

Important SEO statistics you should be aware of

Every smart business owner will adapt to the market and expand its business into online sales. Depending on the outcome, their business may expand even more.

That is why it is important to get familiar with SEO and find out why it is important. More and more companies every day attract new clients when their web pages rank better and better.

If you're not convinced yet, the numbers below will help you see why SEO is essential to any venture expanding its business online. 

[Source: Pixabay]


General SEO Statistics 

SEO is a complex topic, so let's start with the basic principles of SEO, user behaviors that guide them and the results that SEO typically brings. 

Remember: the goal is for your website to rank better and stay competitive in the market. The stats below illustrate how SEO can help you achieve that. 

  • Spending time online has become a way of life. We research topics and buy/sell products online all the time. Interestingly, 68 percent of all online experiences begin with a search engine like Google — the most popular search engine.

  • Among all the search engines available on the market, Google holds the total search engine market share. Google and YouTube combined occupy 92.27% of the search market. With quality SEO optimization, Google will rank your website up to the first page of the search.

  • 80% of major online purchases conclude in physical stores. Most purchases start with some form of online research but end at brick-and-mortar locations. That is why ranking your product online is becoming a market demand, far more important than before. Ranking your product, your service, as well as your webpage is crucial for making a profit from your physical locations. 

  • Most consumers will conduct thorough online research before buying an item they need. The research shows that almost 81% of customers research a company and view 3-5 pieces of the company's content before making a purchase. Customers browse your products before deciding to talk to the salesperson from your company about buying the specific product.

  • When searching for a specific product, people hate to lose time researching everything there is. That is why 75% of all customers use the information they get from the first page of search results. Only 25% scroll to the second page of the search list when looking for a product. 

Mobile SEO statistics

SEO experts know how the online markets expand. That is why you should adapt your webpage for those users that use their mobile phone devices for their searches.

Most people don't have enough time to sit at a computer doing research before buying a product. Instead, they use their phones.

So, in case your website is not created to adapt to mobile users, consider updating it. If you need further proof, take a look at some of the mobile SEO statistics of 2021 that may be important to your business.

  • Customers that use their phones to search the internet are getting more and more important. Research shows that in 2021, more than 55% of customers in the United States used their phones to shop online. Also, customers complete various important transactions using their phones. In general, using your phone to browse the internet has become the fastest way.

  • Records show that more than 51% of smartphone users have discovered a new product or a new company that provides services using a search engine on their phone.

  • People lead fast lives. 40% of users only search the internet using their smartphones, and by 2025 that number is predicted to be around 72%.

  • When it comes to holiday shopping, 81% of consumers use their phones to search for holiday gifts and items. Number of people using their phone for shopping on a regular basis is about 45%.

  • The stability of your website and the speed it takes to load is important to desktop, laptop, phone and tablet users alike. Most users evaluate your website loading speed before making a purchase decision. Research shows that more than 53% of users that use their phones to browse the internet will leave a website that takes more than 3 seconds to load.

  • Local searches have become more popular in the last 5 years. Searches for "where to buy" or "near me" have increased 200% since 2017. Keep this in mind when deciding whether to invest in your web page optimization.


The latest statistics show that more and more consumers research products on the internet before committing to a purchase.

On the other hand, web design and development follow specific trends like adapting the content for various users. Users who use their phones to do their searches and make purchases on a daily basis.

Finding a perfect place to spend your holiday, doing your Christmas shopping, finding a new appliance for your kitchen or a company to renovate your home — everything is available online. That is why every business owner should consider the latest statistics before investing in their web presence.

SEO specialists are always welcome because they help you and your business stay visible on the online market and compete with your competitors that offer similar products or services.

Investing in your web pages' accessibility, speed, and ranking is always a good option. With someone managing your overall online presence, you will be able to focus on the quality of your product and the specific desires of your customers.

Author bio

Rick Seidl is a digital marketing specialist with a bachelor’s degree in Digital Media and Communications, based in Portland, Oregon. With a burning passion for digital marketing, social media, small business development and establishing its presence in a digital world, currently quenching his thirst through writing about digital marketing and business strategies for DigitalStrategyOne.




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