AdLatch, software as a service designed to help publishers reclaim revenue lost to Adblockers and analyze the performance of those visitors. Publishers leverage these insights to identify revenue forfeited to Adblockers and engage with those visitors to recoup lost revenue.
A recent study from Juniper Research estimates online publishers will lose over $27 billion by 2020. Digiday reports that this figure could reach as high as $35 billion in the same period, as they scramble to find effective means to counter ad blocking.
Until now, the standard response has been to block content to users employing ad blocking. The downside to this method is that it creates a bad user experience while virtually eliminating any further profitable relationship. Consumers show extreme disgust whenever content is blocked.
AdLatch offers an alternative to this short-sighted approach by helping publishers engage with Ad-blocking visitors in ways that still contribute to an organization’s bottom line. AdLatch helps bloggers and publishers engage with Adblocker-using visitors, creating a better user experience.
Companies using AdLatch can grow subscribers and generate leads with increased social sharing and traffic. Plus, they can start accepting payments/donations from website visitors who use Adblockers. AdLatch also provides real-time analytical insight about subscribers, leads, money, and social sharing. AdLatch helps you make money via alternate ways rather than showing ads to adblocker users.
- Setup Email Subscription Boxes
- Increase traffic & revenue with social sharing
- Setup donation button or pay wall
- Adblock Analytics