Tercept is a data automation & predictive analytics platform trusted by many marquee publishers & marketers including Gaana.com, Carousell (SG, ID, MY, AU), TimesNow, eBay, Quikr, MedLife, CureJoy, Shopclues, Monrow Shoes, Magic Crate & WittyFeed among many others.
Tercept offers 2 products:
1. Tercept Unified Analytics for Publishers & Marketers: All your monetization data (adservers, adexchanges, adnetworks), analytics data (GA, Firebase, Localytics, Appsflyer), social media+marketing+advertising data (FB, Adwords, LinkedIn, Criteo, Instagram, Twitter, SMS ads, emailers), CRM data, offline & online transaction data (directly from your databases) automatically aggregated & organized in one dashboard with powerful visualization capabilities. Publishers can setup & track custom metrics like PageRPM by Section (Sports vs Auto vs Finance etc), Marketing Spend Vs Ad Revenue, PageRPM by Traffic Source (Google Organic vs SEM vs FB) & Traffic Type (First time vs Loyal vs registered vs subscribed), etc. Marketers can setup & track custom metrics like Cost Per Visit (as recorded by GA), cost per attributed conversion, etc. You can also create custom groupings and custom labels of data, collaborate with your team mates by sharing charts & queries and effortlessly be on top of all key metrics. Tercept Unified Analytics also allows you to export data into Google Studio/Tableau/any other BI tool of your choice.
With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics; And you spend more time generating insights, serving your customers & improving your funnel.
"Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues." - Vipul Bathwal, Head of Strategy & Monetization, Gaana.com/TimesInternet
"Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform. Tercept has been very responsive & has also helped us quickly setup many customizations." - Karthik Iyer, VP Product, CureJoy
2. Tercept Ad Revenue Optimization for Publishers: Machine learning driven automated price optimization to maximize your revenue from your existing programmatic partners. Tercept crunches several GBs of user level data, analyses buying patterns, runs A/B testing of multiple price floors in parallel & automatically sets the right price in real time for every user for every auction to boost your yield by 100%
"Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated price floor optimization." - Anish Nair, Manager - Programmatic, eBay India.
"Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory." - Vineet Sehgal, CMO, Quikr