PersonaBold helps marketing and sales teams define and detail their target audiences. Our Persona Builder is a visual, easy-to-use tool to create target personas - versioning, persona comparison, audience surveys, exporting and more provide a robust tool to help improve marketing and sales for any organization.
First, what exactly is a persona? It’s a multipart draft of a critical aspect of your audience. And when it comes to marketing, this really matters. After all, you can’t deliver relevant and valuable content to your audience without knowing what they need. And a buyer persona will tell you exactly what they need.
If you don’t have a persona, it’s like trying to find a needle in a haystack in the dark. You’re hoping the content you’re giving is what your audience is looking for, but you can’t be sure.
And there’s one big problem with this – odds are, you’re not giving your audience what they need. In fact, there’s a pretty good chance you’re giving your audience the content you’re familiar with – aka the products or services your company offers. This isn’t necessarily hat your audience needs or is looking for – it’s just what you think they’re looking for.
On the flipside, this might not be new information for you. Rather, this may be something you’re a seasoned pro with. But can you say the same for your team? Does everyone in your company who’s in charge of content have your ideal audience in mind?
The better you – and your organization – know your audience’s personas, the better your company will succeed. You will be able to deliver exact results and desires, without having to take any stabs in the dark. Knowing your product and service is one thing – knowing your audience takes you miles away from your competitors.
There isn’t a single company or business that wouldn’t benefit from knowing their buyer’s personas. Instead of focusing on your audience as a whole, a buyer person allows you to focus on what they really, truly care about. What gets their gears going? What areas are they struggling in? Where do they need help – and where are they succeeding? Knowing the persona of your audience will give you the answers to all of these questions and more.
- Target Audience Planning
- Persona Creation
- Audience Surveys
- Target Audience Comparison
- Visual Persona Exports
- Audience Management
- Motivation, Pain & Goal Definition
- Personality Builder
- Website Audience Matrix Tool
- Journey Builder