Ways on How to Improve E-Commerce SEO Traffic
The main focus of any self-driven E-commerce marketer is to ensure that there is constant traffic and of course sales taking place in their site. Therefore, with this in mind, it's essential to come up with a marketing strategy that can withstand the test of time and yield results even when everyone else is complaining. One of those many eligible ways is the use of SEO. Finding your business among some of the first ranked in Google isn't as easy as it it might seem. It's even an uphill task, especially for an upcoming E-commerce business. But that doesn't mean you cannot achieve it. You just have to focus and embrace some of the following tips to accelerate your SEO growth the smart way:
Make A Careful Selection Of Your Keywords
The keywords you choose to use on your E-commerce site can either make or destroy your business. So the first thing you should do when trying to improve the search engine ranking of your site is ensuring to make the correct use of keywords. Ensure the keywords you use are unique and very relevant to both your customers and potential clients. Remember, if you want to stand-out of the competition, you've to dare to be different. The best way to know to do this is by enabling analytics so that you get a first-hand glimpse of the kind of words that your audience is busy searching for on a daily basis.
The common mistake most upcoming entrepreneurs make is assuming that they instantly increase their rankings by repeatedly using the same word. On the contrary, if anything, this will only help lower your ranking. Therefore, the best way to go about this is by ensuring you use unique title tags on each page. Each page should have a different keyword, this way, it will be much easier for Google to identify the exact page to direct your audience to. Use this eCommerce SEO tutorial to learn how to identify massive content duplication on your site and the possible causes and solutions for the same. It's advisable to ensure each product and category have their own keywords. And to make them editable.
Provide Links To Your E-commerce Store
The links you use of your content play a vital role in determining the amount of traffic your page receives. So if you're confident about the type of content you produce, ensure that each published work has a link/links to various product pages. People usually love sharing information that finds eye-catching and useful. So if yours happens to be one of such, then they will undoubtedly share it within their social circles. Nothing sales itself faster than a taste of quality and uniqueness in a content.
Also, speaking of social outlets, you should also maximize on the use of social media platforms. Nowadays, platforms such as Instagram, Facebook, Pinterest, Twitter are very valuable when it comes to linking back to your site. So if you're into blog posts, ensure that you share it to social media channels to increase viewership. You, however, should ensure to be brief and precise and people don't like spending a lot of time going through words. Also, remember to include a call to action at the end of each post. It could be to encourage sharing or purchasing or even both. Just ensure not to be too predictable with your daily or weekly posts. Remember, the more links of your eCommerce store are out there on the internet, the better your chances of gaining higher ranking.
Maximize On The Use Of Images
Having a successfully running eCommerce store means you already have enough high-quality images to kick-start your site. So ensure that you maximize on this. One thing you should know is that the SEO ranking engines have the capability to identify if your site/post has an image or not. This is because there will always be an image tag on your content. But don't sit there lying to yourself that this will appear by sheer luck, you have to ensure that your images carry the HTML description for this to be applicable.
Additionally, ensure that you offer a quality description to the file of the image for better identification. And there is no better way to achieve this than to place yourself in the place of your customers. Like you do with the keywords, consider what they're likely to search for and include those words in your description. So if you have been thinking that a filename doesn't matter, then it's time to change your mind as it actually does. You can also make use of the analytics for this. You don't want to miss out on anything.
Also, because you have no idea which device your customers/potential clients will be using to view your content, it's advisable to ensure that all images are optimized. This makes them viewable via mobile phones and tablets from whichever place they might be. Ensure to use a reasonable image size as smaller images tend to load faster thus, won't require a lot of data from the clients. Do all this by yourself as it isn't a great idea to let the browser do it for you. The last thing you want is to fall into the wrong hands with the search engine laws. Penalties are real.
Make Blogging Part Of Your Strategy
As mentioned earlier, content is key to SEO generation. So if you want to improve the SEO ranks of your eCommerce site, then you should make it a priority. You don't have to specialize in the type of content you produce, anything and everything pertaining the industry is good so long as you make people view you as an expert. Ensure to keep then updated as search engines prefer current content. Don't forget to put the same eloquence effort in your eCommerce product descriptions. You can even use a little bit of humor if you want. The bottom line is to give your customers what they want.
Having constant traffic and swiftly rising above the search engine ranks is every business owner/eCommerce entrepreneur/marketer's dream. But that doesn't come on a silver platter. You have to work hard for it by ensuring you maximize on the use of images, content, links and keyword selection. Once you find your way around this, your eCommerce site can start benefiting from increased sales.