Top Tips For Attracting Customers When You Are Growing Your Business
In today’s competitive market, having your venture thrive requires more than financial resources, a flawless business plan, and stellar branding. Without a steady stream of new and returning customers, expanding your business becomes an incredibly complicated task. Not only must you set yourself apart with products or services that fulfill a need and bring novelty, but you also need to focus on acquiring and retaining a new clientele throughout your development and beyond. Now, regardless of your activity sector, there are several proven ways you can grow your customer base, fulfill your company vision, and take your business to the next level.
Know Your Industry
For starters, thorough knowledge of your sector, be it retail, food and drink, or e-commerce will be your best weapon for bringing new clients your way. When you understand the ins and outs of your business and what your competitors do, you’ll be in a position to deliver what people truly want and guarantee results down the line. So, gather your sales, marketing, and operations teams and concentrate your efforts towards keeping up-to-date with your industry.
Who Is Your Ideal Customer?
It’s easier to expand your customer base when you know who to target. Depending on the nature of your business, it’s a good idea to conduct extensive research and find out exactly who your ideal consumer is. Don’t simply rely on vague target market statements, such as “young women,” “elderly couples,” or “baby boomers.” Instead, narrow down your focus by considering factors like age, level of education and income, geographical location, personal interests, and more.
Offer Promotions and Discounts
In practice, few things generate as much consumer interest as great deals. As such, you can lure new customers by offering initial discounts (preferably not over 50% to retain your profit margin), 2-for-1 bargains, and other special promotions. This is a superb way to incentivize people to purchase and try out your product or service as well as get word-of-mouth going. Also, the shopping experts over at Kickback Australia recommend setting a cashback strategy to offer your prospective clients even better deals. At the end of the day, nothing pleases people more than getting a good bargain!
Update Your Website
Seeing as online searches are the way to go for millions of people, your website makes an enormous difference in your brand’s potential to bring in new interested clients. Otherwise, people will have a hard time finding you and getting familiar with your product or service lineup. So, pay attention to the design, navigation, and make sure you have a mobile-friendly version. You’ll be surprised at what a webmaster and search engine optimization expert can do to boost your visibility and help put your name on the map.
Promote Your Expertise
Speaking of which, attracting new customers also involves showcasing your business expertise. Building a good image and a solid reputation, both through online and offline channels, will help you grow your business in phenomenal ways. For instance, you can give workshops and webinars, or volunteer to speak during events related to your industry that will entice your target audience. These all contribute to making a positive impression which may turn into business leads and an opportunity to expand your customer base.
Customer Service Matters
Invariably, the quality of your customer and after-sales service can encourage customers to choose you over a direct competitor. People appreciate being heard and attended to. As such, if you do it well the first time and deliver a pleasant, memorable experience, chances are they’ll become loyal customers in the future. In a nutshell, you want your support platforms (via e-mail, chat, or over the phone) to be easily accessible, responsive, and promptly deliver answers. There’s nothing like professionalism and follow-up to get people to come back.
Finally, partnering up with other businesses can open a lot of doors and help your venture to acquire new consumers. Approach companies or brands whose products or services would complement your own, and work out the details of how the partnership could benefit both of you. Whether it’s with coupons, product samples, or a free session, there are countless ways you can join forces with other businesses to enhance your visibility and turn visitors into loyal customers.
All in all, the goal of every self-starting company owner is to get people interested in what they have to offer. Creating brand awareness and increasing consumer engagement is certainly no walk in the park, but with time, dedication, effort, and partnerships, you’ll succeed in making your brand name resonate in the mind of everyone within a thousand-mile radius!