The Rise of the Online Marketing Sector in Bangkok
In a digital age, such as the one we’re living in, the Internet and its multitude of usages have become more important than ever. Everything we do now is connected to the Internet. Our very lives depend on the web and the options it provides. More so, how products are advertised has changed drastically because of that dependence.
20 years ago, if a brand wanted to advertise a product or a service, they’d use the television or newspaper. Those were the main mediums companies used to market their products to the masses, but now with the advent of the internet, marketing has taken a whole new form: digital marketing.
As the name says, digital marketing is using the Internet and/or digital technologies to market a company’s product or service. Because the Internet is so much integrated into our daily lives, digital platforms are the main source companies can advertise their products on. It’s practically impossible to find an adult who doesn’t use the web, be it for browsing through Facebook or other Social media, using Google for a research or enquiry, or for entertainment purposes such as listening to music or watching a film.
So, it makes sense that a way to use these platforms for marketing purposes was created. Having your own website is not enough anymore; you need outside exposure.
Whenever you open a YouTube video, you’ll probably be met with an ad. These ads are tailored according to your preset preferences using something called SEO.
Search Engine Optimization (SEO) is the process in which the visibility of a website or page is affected. This is done through optimizing the content of the website so that it would appear as frequently as possible. This is done by adding words people search for frequently and optimizing the indexing of the search engines by using terms people search by. Basically, the more SEO-friendly your website is, the more visitors you’ll have through social media, which is better for your business.
The point is if a person is searching for something and your website pops up while they’re doing their search, then there’s a chance this person might become a potential customer. It might seem easy to optimize a website for SEO, but it’s actually a delicate process which is make it or break it in a world where the Internet controls how your business will grow.
That is why you need a professional SEO agent or a social media management company to manage your business and ensure your website is reaching audiences as much as possible.
Digital marketing has been on the rise in Bangkok, for instance, and many companies are starting to realize the importance of having a successful digital marketing strategy. The company is known for its shopping experience, and more and more companies are capitalizing on that through digital marketing. TBS Marketing is an SEO Agency Bangkok that specializes in social media management and search engine optimization. They offer a variety of services for customers in Thailand and abroad, striving to make sure their client’s page appears at the top pages of their customer’s search results. Digital marketing has been on the rise in Thailand so much that companies like this are even outsourcing it.
Why do you need digital marketing?
It reaches people
A 2018 study showed that the average social media user has 7 different accounts on various platforms. And the average person spends over 2 hours a day on these different platforms. How else are you going to reach your customers if not through digital marketing?
All is fair for smaller companies
The playing field is leveled when it comes to digital marketing. It’s not about the size of the company here, but how well they plan and implement a digital marketing strategy. It allows smaller companies to compete with bigger ones with a much less advertising budget.
Targets audience more accurately
What makes digital marketing much more different than say a magazine ad is how well it targets the required audience. If you run a magazine ad, it will reach some of the demographic you’re targeting. But with digital marketing, the ad is created on a very high level that is relevant to your targeted market and that ensures it will reach your target audience.
If you run a TV ad, it’s mostly luck with how well the ad does. Yes, you run it in prime time if you could, but do you really know how well it does? Probably not. This is not the case with digital marketing. The analytics provided by this type of marketing lets you know how many people saw it, when that happened, if they liked it, if they lingered on it, how they interacted with it, and much more. Having such a clear vision on how your numbers are allowing you to capitalize and implement or improve your strategy.
You could talk for days on the benefits and advantages of digital marketing over traditional marketing, from how easy it really is to scale and adapt to its ease of accessibility over mobiles and tablets and other portable means your consumers will be using throughout their day. At the end of the day, companies not on the digital marketing bandwagon are more likely to be out of business than others.