The Most Important Metrics That Matter for Your Website

The internet is home to almost 2 billion websites, so there is a lot of competition for the eyeballs of those browsing the web. In order for your website to be successful, it needs to be a well-oiled machine and it can take a lot of work.

While things like security, log management (find out more at this web page) and monitoring are important to a website, metrics and analytics give you a unique insight into how your website is performing and what could use some improvement. This article is going to look at some of the most important metrics that matter for your website.

Bounce Rate

The bounce rate of your website is shown in a percentage and it looks at how many people leave your website immediately after coming to it. The lower your bounce rate, the more people are staying for longer sessions on your website. If your bounce rate is high, it means there is something keeping your visitors from staying

A large factor that could influence bounce rate is how quickly your site loads. Now, you want your site to load as fast as possible but things like the number of images and your web hosting ( more details about this here) can have an impact. If your bounce rate is high, think of ways to improve such as adding a better design, or more valuable information on landing pages.

Website Traffic

Website traffic looks at how many people are visiting your site, and as you could imagine, this metric is incredibly important. For your site to be viable or profitable, you need people to visit it. Your traffic numbers are a good indication of whether your site is growing, stagnating or declining. This metric can also be used to test the success of a promotion or campaign.

While traffic doesn’t give you the whole picture or much details, it gives you an outstanding snapshot of the overarching success of your website. In addition to only looking at traffic itself, you can likely break it down into demographics to see who your visitors are. You can look at physical location, sex, age and more.

Traffic Sources

In addition to knowing your traffic numbers, you should also know where the visitors are coming from. There are numerous different ways that people can find your site, and knowing where the majority are coming from can help you make important business decisions. In general, there are four different traffic sources which are organic search, referral, direct and social.

Each source (and how many people find you via that source) will help you discover which area could use improvement. For example, if you have a lot of visitors coming from other sites (referrals) but less from organic searches, you might want to improve your SEO to try and get more people to find you organically.

Conversion Rate

Your conversion rate is extremely important and can help you see how profitable your website could be. Now, what a “conversion” is will vary from site to site. On some it might be a sale, on others, it might be a sign-up or even just a social share. These conversions convert someone from being a regular visitor to someone more invested into your site or business.

The more people converting, the better your website will do. If you have a low rate, it means your calls to action are weak or you are attracting the wrong sort of viewers. Most conversion rates around 1 or 2% are considered average, but it can vary from site to site and industry to industry.

In conclusion, we hope that this article has helped you learn a little more about the metrics that matter most to your website.

 

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