Mobile Apps are Taking Over Restaurants Industry and Here is Why
Source - Pixabay
The mobile application market is growing like crazy and this is only expected to continue. There are millions of apps out there in the various different app stores and the revenue for the market is expected to reach nearly $200 billion by 2020.
As with many pieces of technology, mobile applications are going through a ton of innovation and changes, which makes them even better and more efficient for those who use them. You can now monitor and view application performance in real-time and apps are continuously getting new features that allow them to do things we wouldn’t have even imagined just a few years ago. See more in this APM source: https://stackify.com/what-is-apm/
However, not only are applications themselves getting better, but more and more industries are beginning to use them. For example, mobile apps are quickly taking over and showing their value within the restaurant industry. This article is going to take a look at why mobile apps are taking over the restaurant industry.
They Make it Easier to Make Reservations
Source - Pixabay
While you will be able to simply walk into some restaurants and have a nice dinner, others require a reservation. Unfortunately, traditional methods of making a reservation can often take a lot of time and finding a reservation for your certain time slot often involves calling multiple restaurants, with no guarantee the employee will actually remember to verify your reservation.
Thankfully, some mobile apps are making it easier than ever to reserve a table. Some apps will let you reserve at the touch of a button, some will give you a list of the restaurants in your area that have open tables at a certain time and some will even put you “in line” so you can show up later but still get seated as if you were personally in line.
They Allow for On-Demand Delivery
One of the biggest innovations ever in the restaurant industry is the growth and explosion of on-demand delivery. Services like Postmates and Uber Eats serve millions of people and have helped many restaurants expand their reach and grow sales. Many people simply don’t have time to go to a restaurant, but also don’t want to cook, so these on-demand delivery models are filling a void.
While these apps and order methods mean there are less customers in the store, the simplicity of ordering online through an app more than makes up for that with additional orders that many of these restaurants are getting.
Less people in store could eventually also save restaurants money on staff, if these apps continue to grow in popularity. Also, making your restaurant available through an on-demand delivery app or creating your own app, can help get your name out organically, through people seeing your restaurant as an option in their favorite food delivery app.
Mobile-Based Loyalty Programs
In the past, most loyalty programs that restaurants had featured a punch card that the restaurant would stamp every time you ordered there. After a few orders, you might qualify for a free meal or free item.
While this was fine for the time, it was very impersonal. Everyone had the same card, got the exact same deal and it was all very rudimentary. Nowadays, thanks to loyalty programs based on mobile apps, there is a higher chance of customization and personalization.
You can send push notifications to remind people how many points they have, can send them custom deals and overall, it is a low-cost strategy to boost your ROI. Also, people don’t have to worry about carrying an annoying card around with them as their phone (which most people always have in their pocket) can act as that card
This can also prove as a marketing tool if you offer bonus loyalty points for people who convince friends and family to sign up.
Better (and More Frequent) Reviews
Source - Pixabay
There is no doubting that websites and resources like Yelp have changed the restaurant experience for both customers and businesses themselves. Review apps and platforms have made customer service incredibly important which many restaurants have had to adapt to.
Simply serving good food isn’t enough for some people as they want to know the service or atmosphere is good, so reviews are incredibly important. The best thing a restaurant can do is embrace this new way of doing business, and potentially even create their own app to increase loyalty, brand awareness or any number of other things.
If you don’t want to build in a rating or review function right into your app, you can always add a button that links directly to Yelp to make it easier for people to leave more reviews. More reviews often equal more business, so you should be trying to offer review-worthy experiences any chance you get.
In conclusion, we hope that this article has helped you learn why mobile apps are gaining a ton of importance in the restaurant industry, and how they can help entrepreneurs in that space.