Integrating Beautiful Web Design On SaaS websites: The Why's and How's

One of the hottest tech industry startup businesses is software-as-a-service platforms, with over 1,400 of them launched in the past five years. It makes perfect sense as more companies ranging from small startups to large enterprises are going primarily digital, and need reliable cloud CRM solutions.

This bodes well for SaaS companies that are able to stand out from the rest. Take a look at these statistics from various sources:

  • 48% of companies have an average of one-year SaaS contracts.

  • Enterprise companies use an average of 34 SaaS apps.

  • 73% of businesses plan to switch all systems to SaaS.

The challenge though is “standing out” from the rest. Even if you develop an SaaS platform that functions great, you will suffer traffic bounce-off if your website isn’t appealing. It’s important for SaaS companies to focus on great web design, like some of the examples found here, just as much as the platform itself. In this article we’re going to talk about how you can increase your growth with some beautiful web design tips.

The method of web design matters

You generally have two options when it comes to web design for an SaaS platform.

Hiring professional web designers

Your first option is to source it out to a professional web design agency. This is your best option. Web design companies like will think of how best to appeal to your audience, and focus on converting your site traffic into customers through a variety of proven website optimization techniques for businesses.

No matter what business niche your SaaS platform is serving, your website only serves one purpose - converting your traffic into customers.

With that in mind, a professional web design company will focus on solidifying your brand message for maximum appeal. We’ll touch more on what professional designers recommend for SaaS website design later on.

In-house website design

Option one is to build it in-house. This might make sense on paper, because you already have a team of engineers and designers. The problem here is that your engineers and designers are more focused on creating functionality over aesthetic design.

Have you ever heard the old adage that software programmers write terrible documentation? One of the main reasons is because they’re too close to the project to think outside of themselves. So having your in-house engineers and designers work on your website that is intended for customers is a pretty risky idea.

Don’t think we’re just pulling your leg. There’s a long list of reasons why developing your website in-house is a terrible idea.

Beautiful web design tips for SaaS companies

For a SaaS company, your website’s content and layout must be created to target the audience’s preferences and expectations. That means your website should be engaging, helpful, and also educational. What we mean by educational is things like:

  • 85% of the largest SaaS companies have a blog.

  • 18% of the top SaaS companies have their own podcasts.

  • 36% of SaaS companies use their blogs to share educational content.

What this means for beautiful web design is having engaging content that informs visitors (and customers) of the how’s and why’s your platform will be useful to them.

If you analyze some of the top SaaS platforms, you’ll notice that most of them utilize these must-have elements on their page layouts:

  • Value proposition headline

  • Call to action (CTA)

  • Lead capture form

  • Eye-captivating hero image

  • Navigation bar

  • Customer testimonials

  • Demo trial of the platform

  • Scrollable additional information

  • Footer

Visitors will make their first impression of your website within 50 milliseconds (0.05 seconds). This means your visitors absolutely need a good reason to scroll down your page, and so putting the most valuable information in the most visible location as soon as your page loads.

It’s also a good idea to include a form field alongside your call to action. This serves a couple useful purposes. Drop-off rates are shown to be high if a large form is the next step after the home/landing page. Second, if a user abandons the process, your sales team will still get a qualified lead that at least had the intent of signing up.

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