Instagram Stories: Secret Weapon to Get More Clients
The power of social media is undeniable. It can help you grow your business in several ways, which means when it is used properly, social media can help you become a more successful marketer or a business owner.
However, to ensure this happens, you must have the right knowledge about the platforms you use for marketing and how to use them to achieve the highest ROI possible. Even though Facebook is still the top social media platform for advertising and marketing, more people have begun investing in Instagram.
If you are wondering why the answer is simple. Instagram is growing in popularity as Facebook has become outdated (teens turn to Instagram more and more). This means it makes sense for you to use Instagram to build your business instead of focusing on other social media platforms.
Keep reading for more information on using Instagram to grow your business, including using this Instagram story games guide and creating posts that engage.
Use Instagram Stories
Instagram Stories is a feature that lets you post photos and images full of text and stickers. These disappear after 24 hours. You may wonder why you should use Instagram Stories rather than just making new posts. There are a few reasons that stories are a better marketing tool:
· Stories have over 400 million active users per day
· Even though they vanish quickly, they produce impressive results
· Stories are engaging and fun
Gather Customer Feedback
When you collect feedback from your customers, you can begin developing your business. Feedback is the only way you know if your customers like or dislike the products of services you offer and if there is anything you can do to improve.
If you are not actively collecting customer feedback, then all you can do is guess about what to do next. This makes it clear that asking your customers what they think is essential.
With Instagram Stories, gathering customer feedback is easier than you may think. It is also fun and engaging for your audience. All you have to do is create your Story and then use one of the interactive poll stickers the site has available.
Build an Email List
Using Instagram Stories can also help improve your overall email marketing strategy. With the stories feature, you can generate more email subscribers, which will help you grow your email list.
You may wonder how this works. Once you have gained 10K followers, Instagram allows you to add links to your Stories. At this point, you can put a link to your sign-up page. Keep in mind, though, that all the links in Instagram Stories are invisible. This means they are hidden under the “see more” option, so your audience will have to click the “see more” to view your link. To give yourself a better chance, be sure to include a CTA, like “swipe up to sign up,” to optimize this feature.
Increase Your Visibility
When used properly, Instagram Stories will help you gain more exposure locally for your business and brand. With the location stickers, you can let your audience know where you are at a certain moment, where charity events are taking place, and where your store is found. The stickers are particularly beneficial for brick and mortar businesses because they will help you increase your foot traffic.
As you can see from the information here, Instagram has a lot to offer when marketing your business and increasing visibility. Keep the tips and information here in mind to ensure you get the results desired and that your Instagram efforts are effective.