How to Send a LinkedIn InMail

Are you interested in generating more sales leads? If you are, you probably know about LinkedIn automation tools, which do the job perfectly well, but there are such LinkedIn services like InMail that can help you to network, connect, and build relationships with potential clients and dramatically improve your prospecting efforts..

InMail can be used to directly message someone, even if you don’t have an immediate or secondary connection with them.

They are private messages that allow you to reach other members, while still protecting their privacy and contact information.

And they can be a very effective LinkedIn lead generation.

According to LinkedIn, senders who use the feature manage to achieve a 300% higher response rate than they would by sending an email with exactly the same content.

With this in mind, it’s crucial that you make a good first impression with your InMail messages.

To help you to do this, here’s a step-by-step guide on how to send a LinkedIn InMail.

Step #1

To send a message on InMail, first, you need to find the person you’re sending it to. You can do this by using the search bar at the top of the page, or by checking your friends’ networks.

If you’re cold prospecting, you can search the network to find the most relevant people. If you have a specific person in mind, you can search for them by name.

Once you’ve found the person you want to get in touch with, click on their name to go to their profile page. From there, you click the “Send InMail” link, which will take you to the message form.

InMail messages can be used to contact any user, whether they have a premium account or a free account. However, if you have a free account yourself, you will need to pay for credits. Premium users are able to use the service for free.

Step #2

The next step is to create a gripping headline that will catch your recipient’s attention. Always avoid being generic with your subject lines; instead, use language that’s enticing.

For example, you could use the person’s first name to make it more personal. Or, you could mention a common interest or hobby, which shows you’ve done your research.

Don’t forget to complete both the “Category” and the “Subject” fields. And additionally, you need to select or deselect the “Include my Contact Information” to suit your preference.

Step #3

The next step is to write the introduction to your message. Before doing this, you should do some research on the person you’re sending it to so you can make it more personal.

You should focus on building rapport with the person and starting a conversation, rather than trying to sell to them. If you seem too pushy, they might not read your message to the end.

Your introduction is the first thing they will read, so it’s important that it’s interesting enough for the recipient to want to continue reading.

Step #4

After writing your introduction, you can move on to writing the content of your message. When doing this, it’s important to personalise your message and to be specific.

Try and  focus on the person’s needs and interests as much as possible so you can build a connection with them. Don’t use a generic message or a standard template.

You should try and avoid very long messages, as this can be overwhelming to the reader. You should be as clear, informative and concise as possible.

Step #5

When you’re writing your message, your tone and your language will also depend on the type of prospecting you’re doing, and what you’re hoping to achieve.

For example, if it’s a cold prospect, you shouldn’t be trying to secure a meeting or an appointment in the first message. This is too pushy and the recipient will be put off.

Instead, try and build rapport with them, share useful information, and try and identify any potential pain points that you can solve. Try and offer them direct value.

If you’re sending a message to someone you’ve met in real life, however, it’s best to focus on building on the connection you already have with them.

You could include specific details from the event you met them at, talk about a mutual interest, or use flattery to start developing a relationship with them.

Remember, if you’re asking for something from the recipient, make sure that you use a soft ask, include the context, and make sure you let them know how you found them.

To do this, you will need to research the person’s background. Then, you will be able to include their qualifications or experience in the message.

Step #6

Once you’ve crafted your message, make sure you proofread it to make sure it reads well, and you haven’t made any spelling or grammar mistakes. Otherwise, it will make you look unprofessional.

You should also ensure you include a specific call-to-action. What do you want the reader to do next? Make sure that you include information on how you hope to proceed.

Once you’ve done this, click the send button. The recipient will receive the InMail in their LinkedIn inbox. They will be able to choose whether to accept the message. All that’s left is to wait for a response!


LinkedIn InMail can be an amazing tool. It can help you to reach out to new prospects, make new connections, and build relationships with relevant professionals and potential clients.

In order to gain the maximum benefits from the service, you need to ensure your messages are engaging, personalised, and clear. This will help to maximise its effectiveness.

By following the above steps, you can help to improve the quality of your InMail messages and to get a better response from your recipients.

Popular posts like this

According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload...
A SaaS company inherently refers to Software As A Service or a company that hosts an application. In doing so, you’re making this application available to interested users all...