How to Improve the Performance of Your Website

We live in an age when our products get delivered on the same day, and our apps get updated instantly. It’s no surprise that customers have very high expectations in this kind of environment. They, therefore, won’t have any patience for your website if they feel like they have to wait too long for it to download. The download speed of your website, as well as its performance, is becoming more and more important by the day. Even a difference of a few milliseconds can make all the difference in whether a user stays or leaves.

Most webmasters think that the secret to drawing customers in is to install multiple features on their websites. However, all those extra features don’t matter if your customer has to wait 10 seconds or longer for your site to load fully.


What you should keep in mind is that, for your website to be fast, you need to make some sacrifices here and there. You should figure out what the core of customer experience is in your website and stick to that. All the unnecessary bells and whistles need to go if they’re not enhancing the customer’s primary experience. There are a few things you can do, however, to make your website perform much better than it already is.

Make Your Code Mobile-focused and Built for Speed

The mobile web is becoming more prominent, so you should always code your websites first for mobile. It used to be that desktop sites would be improved to become responsive to mobile. Now, the more popular strategy is to code for mobile phones and then enhance the experience for desktops and tablets. This reduces the need to introduce a wide range of dependencies into your work.

To make your website more mobile-focused, you can take a test from the Mobile Website Auditor provided by Google. It will show you just how usable your website is on mobile. Once you’ve taken the test, you can optimize the user interface and user experience of the site so that mobile devices have a smoother flow, including such things as voice search optimization and user flow strategies to improve things. Don’t forget to make your copy readable for mobile users as well.

Make Your Images Smaller

Most of the weight of a website consists of images. If you’re going to keep your website light, then you need to keep your images light as well. You can try new formats like JPEG XR, WebP and others to reduce the size of images by up to 50 percent.

User a Web Monitoring Service

Outsourcing your website monitoring duties to a cloud-based host comes with a lot of advantages. You reduce your costs, you make your website more scalable, and you increase your efficiency.

Employ the Services of a CDN

A content delivery network (CDN) is a system that delivers websites to users depending on location using a network of distributed servers. That way, static files like images, cascading style sheets (CSS) and JavaScript are delivered faster due to proximity to the user and the website loads faster.

Load Your JavaScript Asynchronously

This is a neat trick you can use to improve the performance of your website. Simply load all third-party JavaScript files asynchronously. Most websites today are integrated with third-party content, including chats, social media buttons and so on. If you use async for your loading, then your page won’t be held up when the third-party services crash.

User Caching to Your Advantage

Web caching is a way to temporarily store the pages of your website to improve performance by reducing bandwidth. When a user visits your site, they get served the cached version unless there have been changes since the last time it was cached. This makes the website load faster and reduces the load on servers.

Keep the HTTP Requests Low

Hypertext Transfer Protocol (HTTP) is used by web browsers to fetch web pages and other files from servers. By keeping them to a minimum, you ensure your web page loads faster.

Check Your Host

If you have done everything in your power and your web performance is still down, then your hosting provider might be the problem. You should check with them to know whether your hosting plan is shared or dedicated. Shared accounts tend to lead to slower load times while dedicated accounts are much better. It will cost more, but it’s worth it.

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