How Companies Like Wix and Squarespace Have Turned the Web Development Industry Into a Service
Since the beginning of the internet, web page design has been a rapidly evolving tumble of chaotic and sudden developments. Now, companies like Wix and Squarespace have flung typical website design into the hands of the average person with internet access. But what are the repercussions of such a leap? How does this affect the web development industry as a whole? What influence does it have on the websites themselves?
Demand for these do-it-yourself website development services has increased dramatically. (Just to give you an idea of how popular, as of writing this article, there were 160 million Wix sites online.) You might be surprised to learn that the desire for services from traditional web design companies has risen at the same time. In 2019, for every website built using one of the top three DIY service providers, a thousand websites were created using alternative methods like professional website developers. That’s a huge difference.
There are many reasons for this, but search engine optimization and browser conversion are two of the top ones. If you are unfamiliar with the term search engine optimization, it covers all the practices and methods applied to a webpage or website to have the link come up higher in the suggestions offered by search engines like Google. Of course, fantastic search engine optimization will land you on the first page of search results.
Browser conversion is one reason people are foregoing the do-it-yourself web page design platforms. Traditional design companies are not only being paid to build you a website, but they’re hired to build you a site that converts visitors into customers. They understand the psychology of someone surfing the web and know-how to set up a webpage to help people find the products and services they are interested in.
Ranking well on search engines is also incredibly beneficial for businesses as people searching online tend to click the first page that they see that seems like what they were looking for. If that website fails to produce the information or content they were looking for, they will move on to the next suggestion.
Easy to Implement SEO Strategies
Another reason professional web design companies are still thriving is their ability to tailor your site and content with search engine optimization in mind. Organic searching is still the number one source of website traffic. There are dozens of factors that influence search engine rankings, and sites like Google, Yahoo, and Bing are updating their algorithms all the time to keep up with the countless new web pages and posts being made every moment.
This isn’t to say there’s not space for the do-it-yourself variety of website design, only that there are different uses for these varieties of website development. A personal website designed for only a few people to use can be created in less than an hour on a site like Wix or Squarespace. Some people don’t want their site full of strangers, preferring to have an audience of just family and friends. If you’re looking to gain organic traffic and convert those visitors into leads, however, traditional website design routes might be right for you.