Most new SaaS companies approach marketing and sales like this: conduct market research identify ideal customers develop buyer personas target ideal customers with content and ads that are personalized for personas We took a different approach. Throughout 2016, we targeted many customer types—small businesses and enterprise corporations across a variety of industries and sectors. During that time, we used our own platform, Ruler Analytics, to collect
As an eCommerce site owner, you’ve spent countless hours and resources building and designing your website, utilizing SEO, and developing marketing and advertising campaigns to drive traffic to your site. But once they’re on your site how can you convert them from visitors to paying customers? The answer is live chat software.  Live chat software can improve your site’s conversion rate by helping you make lasting, positive connections with your clients. In fact, 79% of
In order for the learning ecosystem within your organization to be effective, you need to combine multiple resources and technologies for facilitating learning and development. You need to provide your employees with the right tools for improving their knowledge and skills, but you also need to monitor their progress, so that you can step in whenever someone needs help and ensure that their training is actually effective. This is why you should add an LMS (Learning Management System) to
Running an e-commerce store and striving to secure an authoritative brand identity on the digital landscape is equally important as having a successful E-commerce Mobile App. As the digital world is flourishing, smart mobile apps have surpassed huge and lengthy websites. According to the report 2016 of comScore, over 65% of the US smartphone users prefer mobile apps to websites. Furthermore, as per the increasing usage and adoption of smart handheld devices- mobile phones, the
Different projects may require different types of project management software. Nowadays, you can find a large number of basic PM tools that combine the most important aspects, as well as those that specifically focus on time, knowledge, or collaborative management.  For instance, at IBM, just 40% of projects meet the company’s criteria when it comes to the budget, quality, and schedule, which shows the importance of constant project monitoring. In this purpose, organizations tend to
Finding the ideal customer is one thing. Keeping them active is another. Effective marketing strategies should incorporate both acquisition and retention simultaneously. Howard Feirertag and John Hogan have found that businesses lose up to 67% of customers due to lack of contact and relationship building. Don’t let this be you. Email automation offers compound investment returns for an unbelievably affordable price. Leveraging your marketing campaigns properly will undoubtedly increase
With the help of certain online PDF editors and file viewers, the users are now provided with the outstanding feature of designing their PDF forms online, creating new forms or filling in the forms with PDF editor. These Soda PDF esign are of immense importance since you can fill up your invoices, surveys and more without the hassle of text conversion or installation of any new software. You don’t even need a PDF viewing software installed on your computer. There are different online PDF tools
Choosing what kind of cloud-based service is a complicated question, the answer to which will depend on a wide range of factors, many of which will vary wildly based on your organization’s unique needs. Before beginning to discuss which is right for your organization, you need a thorough understanding of what SaaS, PaaS, and IaaS really are. Software as a Service (SaaS) There is some similarity between SaaS and the old thin-client method of software provision, whereby
Great customer support is all about going the extra mile to ensure your customers get their questions answered easily and instantly. And when you think about all the support channels available at your disposal, the one that really helps you achieve this objective is live chat. Between email, phone, social media and chat, live chat happens to be the simplest, most unobtrusive, and the fastest. No wonder then that more and more consumers expect live chat to be available when they are looking to
We all know the story. It’s Monday 9 a.m., and already the tasks are mounting. Stress levels are already high. How will you take care of your spreadsheets and still have time to balance the books? How can you email all your leads and still be expected to generate new ones? The answer lies in automation. Automation allows you to take care of repetitive tasks without having to do them. With the right automation software, you can send out emails, fill in forms, download and transfer files
If you have ever been in the market, shopping for an LMS (a learning management system) software, then you are probably aware of the plethora of options available. Today, there seems to be an LMS software available for just about every industry or situation that you can think of. And when there are options, there are advices; from people telling you why a certain LMS is better than the other and what features you should be looking for in a successful Learning Management System.  You
This is a guest post by Dom from Turbo Are you building a company in a crowded market? Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. It’s more achievable than most realize. You just have to be resourceful with identifying these prospects, find a unique way to get them into your funnel and create a seamless transition experience. We call it the 3 S’s