Office 365 vs Google Apps The tech industry is replete with various rivalries that consumers love to fawn over and follow every detail of, but one of the bigger ones has been flying under the radar despite involving two of the largest tech companies around. I’m talking about Microsoft vs Google, or rather, Office 365 vs Google Apps. The two tech behemoths are not natural competitors, after all. Google is free to use search engine that derives profit from a number of different avenues
There has been a continuous debate on which one is a better knowledge base - a SaaS knowledge base or open source wiki. I have been writing on knowledge management and knowledge base software for sometime now, and I often come across people who either have no idea what is the difference between an open source wiki and a SaaS knowledge base or they are confused which one is better and why.  Honestly, it all depends on your tailored needs, your resources and what is your budget. Some
This is a guest post by Dom from Turbo Are you building a company in a crowded market? Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. It’s more achievable than most realize. You just have to be resourceful with identifying these prospects, find a unique way to get them into your funnel and create a seamless transition experience. We call it the 3 S’s
The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As increasing numbers of businesses are adopting cloud, research providing insights into behavior of cloud users is in high demand. As industry insiders, we’ve decided to add our contribution. In an original SaaS Genius survey, we questioned 400 professionals about their use of cloud. Our aim was to shed some light on current trends in cloud sector, as
There’s never been a better time than right now to be a SaaS company. In fact, the market is growing so quickly that Gartner’s 2012 prediction that it would reach $22 billion by 2022 has already been proven woefully wrong (however optimistic it might have been at the time).  In 2014, Forrester estimated that the figure would be at $133 billion and that it would be there by 2020. In retrospect, a far more accurate assumption.  These favourable conditions, however, don’t
A shift from sales-driven ideology to customer-centric methodology!  Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must
I’m not a SaaS owner.  Or a product manager.  You could call me a growth hacker (although I don’t work directly at any particular SaaS company).  If pressed for answer, I would consider myself a mere observer. I’m someone who, by staying outside of the typical SaaS structures is able to see things as they really are.  My opinions are free from the pressure of having to reach, communicate with and convince the target audience to buy before my funds run out, for
According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload on the Web, it is now getting harder and harder to come up with fresh, unique, and engaging content. Do I need Content Marketing tools? The role of Content Marketing in any online Marketing campaign is indisputable, and  the importance of publishing top quality content on your blog is constantly on the rise
I’m sure you know how important it is to track progress. Or the benefits of measuring metrics and key performance indicators (KPIs) to grow and build the business. But are you sure you’re tracking the right ones though? You see: Traffic growth, for instance could paint a pretty picture. So couldthe growing subscriber rate, for instance. But couple these with a rising cost of acquisition and the picture suddenly turns grim. That’s why, it’s imperative that you monitor the right
If your business operates on the Software as a Service model, then your customers are able to not only access but also use internet-based software services as opposed to buying the software and installing it on their server.  Generally, Software as a service is designed to transfer management of serious applications such as CRM and HR apps while conveniently catering to budget constraints since the financial model shifts from being capital expenditure to operating expenditure.
Knowing what makes people click is essential for any online business, regardless of its size and field of expertise. Understanding your visitors means you can get on the same wavelength with them, which is ultimately the goal of most Internet marketers. A lot has been said about online persuasion, but how exactly can good design combined with web psychology maximize the potential of your website? Chances are you’ve already tried optimizing your website, but do you know why some things work
You know, it’s kinda scary: Turns out that anybody could call themselves a content marketer today...and most people wouldn’t be able to call their bluff. At least one impression I had after reading the Content Marketing Institute’s 2016 Benchmark Report: According to the report, 88% of respondents use content marketing in their work. But… 55% of them are unclear or unsure about what content marketing effectiveness looks like. And only 30% can rate their efforts as effective