Finding the ideal customer is one thing. Keeping them active is another. Effective marketing strategies should incorporate both acquisition and retention simultaneously. Howard Feirertag and John Hogan have found that businesses lose up to 67% of customers due to lack of contact and relationship building. Don’t let this be you. Email automation offers compound investment returns for an unbelievably affordable price. Leveraging your marketing campaigns properly will undoubtedly increase
Choosing what kind of cloud-based service is a complicated question, the answer to which will depend on a wide range of factors, many of which will vary wildly based on your organization’s unique needs. Before beginning to discuss which is right for your organization, you need a thorough understanding of what SaaS, PaaS, and IaaS really are. Software as a Service (SaaS) There is some similarity between SaaS and the old thin-client method of software provision, whereby
Great customer support is all about going the extra mile to ensure your customers get their questions answered easily and instantly. And when you think about all the support channels available at your disposal, the one that really helps you achieve this objective is live chat. Between email, phone, social media and chat, live chat happens to be the simplest, most unobtrusive, and the fastest. No wonder then that more and more consumers expect live chat to be available when they are looking to
If you have ever been in the market, shopping for an LMS (a learning management system) software, then you are probably aware of the plethora of options available. Today, there seems to be an LMS software available for just about every industry or situation that you can think of. And when there are options, there are advices; from people telling you why a certain LMS is better than the other and what features you should be looking for in a successful Learning Management System.  You
This is a guest post by Dom from Turbo Are you building a company in a crowded market? Most of us SaaS founders are. And the problem with challenging our competitors, is often times the have more sales and marketing muscle than we do. But I have good news. It’s more achievable than most realize. You just have to be resourceful with identifying these prospects, find a unique way to get them into your funnel and create a seamless transition experience. We call it the 3 S’s
The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As increasing numbers of businesses are adopting cloud, research providing insights into behavior of cloud users is in high demand. As industry insiders, we’ve decided to add our contribution. In an original SaaS Genius survey, we questioned 400 professionals about their use of cloud. Our aim was to shed some light on current trends in cloud sector, as
There has been a continuous debate on which one is a better knowledge base - a SaaS knowledge base or open source wiki. I have been writing on knowledge management and knowledge base software for sometime now, and I often come across people who either have no idea what is the difference between an open source wiki and a SaaS knowledge base or they are confused which one is better and why.  Honestly, it all depends on your tailored needs, your resources and what is your budget. Some
Office 365 vs Google Apps The tech industry is replete with various rivalries that consumers love to fawn over and follow every detail of, but one of the bigger ones has been flying under the radar despite involving two of the largest tech companies around. I’m talking about Microsoft vs Google, or rather, Office 365 vs Google Apps. The two tech behemoths are not natural competitors, after all. Google is free to use search engine that derives profit from a number of different avenues
There’s never been a better time than right now to be a SaaS company. In fact, the market is growing so quickly that Gartner’s 2012 prediction that it would reach $22 billion by 2022 has already been proven woefully wrong (however optimistic it might have been at the time).  In 2014, Forrester estimated that the figure would be at $133 billion and that it would be there by 2020. In retrospect, a far more accurate assumption.  These favourable conditions, however, don’t
A shift from sales-driven ideology to customer-centric methodology!  Customer engagement is an obligatory paradigm for every business to lead and make its roots strong. With the ever increasing competition, it’s not only your product or offering that will distinguish you. But an overall experience and customer journey outlines your business impression on others. Knowing what your customer feels about your organisation is important. In this dynamic world, a continuous evaluation is must
I’m not a SaaS owner.  Or a product manager.  You could call me a growth hacker (although I don’t work directly at any particular SaaS company).  If pressed for answer, I would consider myself a mere observer. I’m someone who, by staying outside of the typical SaaS structures is able to see things as they really are.  My opinions are free from the pressure of having to reach, communicate with and convince the target audience to buy before my funds run out, for
According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year before. Due to information overload on the Web, it is now getting harder and harder to come up with fresh, unique, and engaging content. Do I need Content Marketing tools? The role of Content Marketing in any online Marketing campaign is indisputable, and  the importance of publishing top quality content on your blog is constantly on the rise