A brief story of how wrong restaurant marketing strategies can make your restaurant unpopular
As you follow restaurant marketing strategies that have been thought out, there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are not carefull enough, chances are you might trip.
On a customer’s mercy
All restaurant marketing strategies must apply to one rule: it’s the customer to decide about your restaurant’s success. Sure, overall it’s in your hands, but good will it’s not enough. You have to take care of your customer the same way you would like to be taken care of when paying for some service.Statistics show that there’s a long list restaurant marketing mistakes that lead one’s business straight to disaster. According to British studies over 45% of businesses have to close up because of the owner’s general imcompetence. In that paper incompetence is described as lack of knowledge about the market, bad restaurant marketing and financial management and bad pricing. Still, this is all very general – that’s why we prepared a short list of the most common mistakes that will drive any customer crazy.
Keep your cutlery clean
It doesn’t take any complicated restaurant marketing strategies to comprehend what’s very important to absolutely every single customer – and clean cutlery is one of these things. Actually, clean is not enough said. Restaurant standards should assume that the cutlery is clean after being washed and then polished. Even the most hungry customer can lose their appetite after seeing some water stains on a knife or fingerprints on a spoon.
Don’t forget about the restroom
Even the best restaurant marketing strategies can be easily flushed with the idea of a dirty restroom or the one without some necessary appliances. Stinky toilets and sticky floor are huge mood killers – no customer wants to experience that while they’re on a romantic dinner or a joyful get-together. There’s no way a customer leaves the restroom in a good mood if there was no toilet paper or the soap dispenser was empty.
A word about unpleasant staff
Now put yourself in a customer’s position: you come into the restaurant, everything looks lovely, you know the menu is great. You’re ready to order and this vexed waiter approach to take your order while rolling his eyes as you ask him about the specials. There’s no room for staff like this – that is if your restaurant marketing is good.Remember that being unpleasant doesn’t just mean talking rudely or giving the customers hateful looks – it’s also about general behaviour. Leaning against the wall, talking to co-workers and playing with the phone is not welcome by a potential customer.
The look of the staff should be included in all good restaurant marketing strategies. All waiters should be dressed the same way, with an exception for a supervisor and a manager. If there’s a theme to your restaurant, you might order some special clothes that will match the interior desing. If not, just go with simple shirts and pants or skirts. Remember that black and white combination never goes out of style. Besides wearing appropriate clothes, the thing that your staff should always wear is smile, of course.
Even if everything goes well and you’re not making any of the mentioned mistakes, there is still a reason for a customer not to come back to your place. The food was delicious, the staff was nice, but as the check comes in, the customer finds out that they can only pay with cash. Nowadays many people don’t even carry any cash with them – they pay using their cards or mobile apps. By depriving them of that possibility, you deprive yourself of a customer.Always be prepared to let your customer pay however they want and if for some reason you can’t do that – let them know about it before they order their meal. You can also use the UpMenu online food ordering system to run the preordering option. Then your customers can immediately order food and pay it online online!
Being aware of what scares away your customers is the key to good restaurant marketing. Avoid making those simple mistakes we mentioned and be aware of the fact that there’s more to this subject! Anytime you’re developing or modifying your restaurant marketing strategies, think like a potential customer who takes the service, not the owner or a manager who gives this service.