Best Tools To Help You Scale Your Marketing Strategy
As your business grows and you’re getting started on the internet, you’ll get tons of advice regarding Search Engine Optimization (SEO) of your website or blog. The aim is to figure high in Google Search Engine Results Pages (SERP) because increasing visibility ensures customers know you’re out there offering a great product or a compelling service that can’t be ignored.
But SEO can look like rocket science in inexperienced hands. You need potent marketing tools that’ll do the heavy lifting while you scale the business to a higher plane. After all, you’d want to be less distracted by the technical aspects of webpage dynamics so that you can do what you do best – growing the business.
7 Google Marketing Tools That Empower your Marketing Strategy
Google Search Console (GSC): For Monitoring and Enhancing Your Web Visibility
Higher Google SERP ranking is the Holy Grail of almost every marketing strategy in existence, and who better to lead the way than Google itself with its free Search Console. You get access to tools that show you how your site is performing, and what you can do to become an authoritative presence on the web. GSC helps you index your pages properly so that you perform better in search results when customers search for a product.
Don’t confuse Google Search Console with Google Analytics. GSC tells you how your website is performing in search engine results and ways to improve your search ranking, while Analytics shows you how customers are interacting with your site.
Google Trends: Your Instant Validation Tool for Marketing Ideas
Google Trends opens a window to what’s hot and what’s trending the world over in customer searches. It shows you precisely which event, topic, personality or product is capturing center stage at any moment. Just key in particulars of the industry or business niche that you want to explore and Google lists information that could be of great help to you in deciding your marketing strategy.
Let’s say you’re keen on SEO optimization. Google Trends will show you that New Yorkers are making the most queries, and if you want to dig deeper into website building, customer behavioral retargeting and top marketing companies making waves in this field, data is just a click away. So, if you’re a new business making a tentative foray in your niche, use Google Trends to find out what’s happening.
Google Keyword Planner: Fine-Tuning Your Keyword Strategy
Choosing the right keywords is an integral part of the SEO marketing strategy, and Google Keyword Planner helps you do just that. You’ll find it in the Google Adwords “tools” tab.
It’s a valuable tool when you’re kick-starting a campaign, and you’re unsure of the keywords that you should be using. Just enter the keywords or phrases for specific products or services you’re marketing and view the list of words that are most searched by customers across three categories – highly rated, medium, and low search traffic.
You can modify a search according to a nation, region, or specific demographic profile. Armed with this data, you can tailor any campaign to suit the needs of targeted customers. A really useful feature is that Google data is exportable so you can use the data elsewhere in your marketing campaign.
Google Adwords: Your Global Multimedia Advertising Platform
Most of the marketing tools that we’re discussing here are free. But you can pay Google through Google Adwords to display your advertisements, banners, search incentives, and video content, and target mobile app installations within the Google ecosystem of web users. Google doesn’t charge you for displaying the promotional material. Because this works on the Pay-Per-Click (PPC) model, you’ll be paying Google only when viewers click your promotion.
The beauty of Adwords is that it enables you to track each promotional offering to see how it’s faring. You can drop campaigns that are not working and promote those that are successful, and save money on advertising. Google was clocking $100 million in revenues per day from Ads in 2017.
Adwords has massive potential for scaling revenues, and it boosts your business if you join the Google Partners Certification Program that gives you in-depth knowledge regarding search, mobile, video, display, and shopping advertising.
Google Analytics: Making Sense of Your Website Traffic
Management consultant Peter Drucker who codified the corporate management philosophy was fond of saying “you can't manage what you can't measure,” meaning that you can’t call yourself successful unless you’re able to measure and track success. Google Analytics is your go-to tool for measuring your online presence and performance.
Whether you’re a growth hacker, digital marketer, marketing maven or corporate tycoon, you’re severely handicapped if you don’t know your Analytics. Already 55 percent of corporates have migrated to the tool, and the tool itself has a lion’s share of 83 percent of the web analytics market.
If marketing power comes from knowing what your users are up to, Google Analytics will detail everything you want to know about user interactions. You’ll know who your consumers are, where they’re logging in from, what they’re doing in your website, and which product platforms are sourcing the most significant leads, propelling the highest sales, and what is most downloaded.
You’ll be happy to know that Google permits A/B testing, meaning that the same promotion can be released simultaneously on different platforms to gauge which channel is more effective. If you still feel like a babe in the woods, register with the Google Analytics Academy, and do a free online beginner’s course that’ll teach you the essentials of audience targeting, customer acquisition, and consumer behavior.
Google Data Studio: Personalizing Your Client Reports Through Data Visualization
Google Analytics is absorbing stuff; you get an impressive array of statistical data but try presenting the data to your client, and you crash into a road barrier. It’s a bit of an effort to export Google Analytics data to an excel sheet and explain the data to a client with little or no technical background. This is where Google Data Studio comes to the rescue.
The Google Data Studio scores by presenting analytics in easily digestible formats that help the client visualize the data and understand its implications more clearly. Blocks of fine print and complex statistics can be displayed as bars, pie charts, line graphs or spot summaries, and you can seal the presentation with your personalized logo.
If you’re already sourcing and routing multiple data streams (keyword ranking statistics, CRM spreadsheets, and even your Facebook page) into Google Sheets, you can pull the same data into Studio and format beautiful reports. Because Google Studio works on the same principles as Google Drive, just pressing the “Share” button lets your clients know what they need to know.
Google Analytics URL Builder: Analyzing the Effectiveness of Your Marketing Campaigns
Did you know that you can gather all the URLs that represent your web presence and tag them with promotional campaign data that you are promoting? The end result is an array of web statistics that tell you which campaign is ringing the cash register and which is flopping. This fantastic tool allows you to individually track all your promotions and actually show clients which campaigns are driving maximum consumer traffic and customer conversions.
Just locate the web page link where you want to focus web traffic and to tag three major campaign codes that describe your campaign source (could be an email newsletter), campaign medium (a banner or PPC) and the name of the campaign. Next, you paste the tagged URL to any campaign material that you send to customers instead of the regular URL. Within days, you’ll be gathering real-time tracking information that shows you how effective your campaign is.
Talking of tags, these are snippets of code embedded in websites and mobile apps that track user interactions and route the information to you. If you feel overwhelmed by numerous tags that are throwing multiple indecipherable information streams at you, there’s a solution. The Google Tag Manager will filter all incoming information to one source and connect that to Google Analytics so you’ll find a single interface where all tag sourced tracking information will be gathered for analysis.
The Most Avidly Searched SEO Tools in 2018
Ahrefs: Your Best Resource for Back-Link Checking Through a Vast Database
If you want to audit your site comprehensively, you can’t ask for a more empowering tool than Ahrefs which ranks second only to all mighty Google. You get an easy way of diagnosing website problems to improve your web search ranking. And it’s not just for your site alone; you can peep into your strongest competitors’ sites and research how they rank in keywords search, rank positioning, and viral search content. If you want your visitor traffic to improve by leaps and bounds, Ahrefs is your tool for optimizing links.
Ahrefs is unbeatable in domain comparisons.
You get a complete overview of sites that are back linked to competitors, opening up new possibilities for great backlinks.
Ahrefs also has a great database of happening backlinks.
Moz SEO Software: Your One-Stop Destination for Attracting Visitors, Building Links, and Content Marketing
Experts consider Moz to be regularly updated and in sync with Google’s search algorithms. Moz is very insightful when it comes to checking your site’s performance. You’ll get recommendations on improving keywords and making the site responsive to search crawlers. The efficient Moz toolbar that is downloadable gives you a bird’s eye view of any page that you see in your browser. Socializing on MozCon gets you instant access to a large community of friendly users brimming with SEO tips and strategies.
The user-friendly page optimization tool identifies web page weaknesses that you can plug through improved SEO. The tool automatically suggests the best keywords and images that improve onsite SEO.
You can compare your site with that of competitors and adjust your metrics to compare favorably with the best practices that are being followed worldwide.
SEMRush Marketing SEO Tools: The Complete Workstation for Professionals Auditing Websites
Expert SEO strategists swear by the efficiency and indispensability of SEMRush. It’s a toolset that consistently guides you to better page rankings. The domain to domain website comparisons not only empower you to see what the competition is doing but goes a step ahead to ensure you’ll do better. Domains, keywords, web traffic, you name the parameter, the SEMRush checker monitors what your site is doing and recommends easy steps to boost the site’s performance.
SEMRush is insightfully brilliant when it comes to analyzing organic traffic which is the lifeblood of an SEO strategist.
A visually pleasing dashboard gives you an overview of articles and maps your keywords, social media shares, and word counts at a glance so you can optimize content. The site audit toolkit is one of the best in business and is a powerful way of improving organic traffic and content visibility to spur conversions.
We have listed the best SEO tools that’ll get you started, and they’ll save you loads of time and simplify the technical aspects of website optimization that spur improved page rankings. But do remember that the finest tools in the business won’t relieve you of the responsibility of generating SEO optimized content.
Every product description needs to be converted into SEO optimized language that neatly fits the niche that you’re targeting. Many of these tools have free features that are enough to get the job done, and you can unlock more advanced features paying as much as your budget will allow.
Trust your instincts, treat these tools as wise prophets of progress, and you’ll be skyrocketing to growth trajectory that your competitors will envy.