Beginner's Guide to Achieve Growth for your Online Business
Business forecasts from all the world indicate that e-commerce is growing at an exhilarating rate. This implies that more and more consumers are turning to online for their shopping, making it a perfect time for startups to establish online stores and leverage this paradigm shift to make them grow. Unfortunately, this explosive growth has made it harder for novices to attract the much-needed traffic to their online stores to spur growth and boost sales. Luckily, there are several ingenious strategies and tactics that can be applied to nurture your online business and establish credibility and authority in the e-commerce niche.
So, if you are getting started or looking to improve your already existing online business, here are a few tactics to get you started.
1. Build trust in your online business
Even if you have taken all the necessary precautions to make sure that your online business is secure enough, there will always be wary customers who can’t trust you until there are telltale signs that you can be 100 percent trusted. Therefore, try to minimize this type of anxiety by streamlining your buying process and cycle, all the way from browsing products to the checkout. You can effortlessly achieve this by:
Giving your site a tune-up - A solid online store is one that gives shoppers the confidence that their whole shopping experience, including security and privacy, will be seamless and guaranteed. Therefore, test your site’s infrastructure to make sure that it solid, fix misspelled words, fix broken images and links and don’t forget to ensure that your grammar is accurate.
Displaying trust seals - Honestly speaking, security and trust seals go a long way to assure site visitors that their financial and security information will be secured during the entire checkout process. For this reason, conduct some intensive research and come up with trust seals from only reputable sources.
Telling your story - Consumers feel comfortable and relaxed buying merchandise online only when they know that the store is run by a real company or a person. To alleviate their doubts, create a good About Us page and be sure to include pictures of your physical location, office, employees and possibly a map with directions to your warehouse.
2. Optimize your store for search engines through SEO
It makes no sense to stock a very good product or provide excellent services on your store if consumers can’t find you. And since you are situated on the internet, the only way to ensure visibility is by making sure that your products and site shows up within the first few pages of search engine results. This can be achieved by optimizing your products and site through a process known as search engine optimization otherwise known as SEO. And though you can’t completely control where your products show in search engine results, some elements of your online store can be manipulated to control how the entire site moves up and down in search engine results. The following tips should help you out.
Create brief but informative title tags - It is worth every second and penny to create clear descriptions of every product and page on your site. This should include keywords which tell web surfers and search engines what your site is all about.
Write clear and attractive meta-descriptions - In search engine results, Meta descriptions appear below the title tag. Therefore, having accurate and clear descriptions helps online shoppers understand what is on offer on your site. And to be honest, this content determines, in a big way, whether they will click or move on elsewhere.
Ensure your store is highly responsive and mobile-friendly - According to the recent metrics released by Bing and Google, their web crawlers prioritize sites that are mobile friendly. For this reason, make sure that your site passes mobile usability tests with flying colors.
If you realize that your site needs some major SEO revamping, contact a professional online marketing to see how much work you have to do for it to remain relevant on the World Wide Web.
3. Optimize your checkout
If online shoppers find it hard to check out when finalizing their order, they will most likely leave your store and move on to the next one. Luckily, there are several ways to ensure that the checkout process of your site is user-friendly so that you can be in a better position to convert potential customers to buying customers.
Perform some user testing - When I say this, I don’t mean that you should commission an expensive. Simply ask your family members and friends to try buying some of your products. Be keen as they shop and note when and where they become frustrated.
Minimize unnecessary steps - The more steps you have on your checkout, the higher the likelihood of your customers abandoning their carts. Therefore, don’t let your desire to collect work against encouraging customers to complete their purchases.
Allow guest checkout - Honestly speaking, many online shoppers want instant gratification. I mean, it might work in your favor if your store allows shoppers to checkout without creating an account. In other words, giving them the freedom to check out as guests will help you forge loyalty and returning shoppers will most likely create an account.
4. Attract customers with remarketing
Remarketing, otherwise known as retargeting is an effective strategy to recapture the attention of online shoppers who have previously shown interest in your products but left without making purchases. By using retargeting ads, you can follow them to other sites or even contact them, reminding them you still have something good to offer and they should come back and make a purchase.
5. Go global
It pays to create a global online presence and target markets beyond your country. To benefit from this, conduct extensive research on what consumers from other countries would want to buy and also the payments that they prefer. You see, you can open up your online store to consumers in another region, have the right products and still not make it because the payment method on your site is not popular there.
6. Carefully target your audience
E-commerce largely depends on a strong, accessible and reputable online presence. For your business and store to be recognized, you need to take it to the people are most likely to identify with it. I mean, study and identify the demographics of people who are most likely to consume your services and products then base your online marketing strategies on this information. Otherwise, you will be selling a product to people who are not interested in it which makes it hard to convince them to make a purchase.
Though the e-commerce sector is experiencing explosive growth, it doesn’t necessarily mean that it easy to make it there. However, high-quality products, and relentless strategic marketing, you can carve out a place for yourself