The 6 Cornerstones of Modern Marketing

Marketing entails advertising different products and services and also selling them. Since technology has advanced significantly, businesses are currently utilizing modern marketing techniques. In this context, we will focus on the cornerstones of modern marketing:


Build a mobile-friendly website

You may be wondering why you need a mobile-friendly website. Well, most people browse the internet with their smartphones. If you have ever had an e-commerce store, you will understand the importance of ensuring that your website is mobile-friendly--if you want to ensure each client has a good user experience. 

Search engines mainly focus on user experience. If you want to rank on Google, you should make sure you have a mobile-friendly website. 

Well, you may ask yourself, how will a mobile-friendly website improve the overall user experience? At the moment, most people use mobile phones to access the internet. Some of the benefits that accrue from a mobile-friendly website include better page load speeds. The mobile pages will load faster, and that is beneficial for your business.


Optimize your website for search engines

SEO (search engine optimization) is a cornerstone of modern marketing. If you are using SEO as a marketing technique, you should ensure that you are uploading fresh and high-quality content. The content is supposed to add value to the clients. The user experience is also supposed to meet the needs of the prospective clients visiting your website. Make sure your backlink portfolio is also strong. 

Some of the strategies that you should use at the moment include:

Creating a FAQ Page that is Thoughtful - The weaknesses and strengths of the brand should be highlighted in the FAQ page. A prospective client will always go through the FAQ page before airing their opinions about your brand. 

Organize Content by Topic - Currently, internet usage is high since people have access to high internet speeds. When uploading content on your webpage, make sure the word count is favorable. The main focus is on quality content. In this case, the word count does not matter. The content should also meet the needs of the users. Quality content will ensure that your website can easily rank on different search engines, including Google.

It is not easy to predict what a search engine can do with the algorithm. The main focus should be on adapting and evolving while also doing what’s best for your clients and business.


Supplement your SEO with SEM

SEM stands for search engine marketing. It is a modern marketing technique whereby the main focus is on increasing brand awareness in the search engines. The most common approach at the moment is PPC (pay-per-click) advertising. Some of these digital marketing techniques have helped to attract organic traffic. 

As for paid advertising using SEM, the main focus is on acquiring advertising space in the SERPs (search engine results pages). The results are fast as compared to using techniques such as SEO (search engine optimization).


Market via text message

SMS marketing is a technique that allows companies to send messages to clients through text messages. How do you do this? Hint: You don't have to send the text messages to your customers one by one. Instead, you use an SMS marketing platform such as ManyChat to do the heavy lifting. Why use text messages? Research shows that most text messages are read within three minutes, and click-through rates can be as high as 30 percent. 


Write a Blog

Blogging is a marketing technique that entails ensuring that your business has better online visibility. The benefits that accrue from blogging include:

Blogging Drives Traffic to Your Website -If you have a web page, you may wonder how you can drive visitors to your website. Blogging ensures that you have online visibility, and that means that your webpage will gain from the organic traffic being brought forth by the business blog.

Converting Traffic into Leads - A blog will help ensure that traffic is being directed to your website. Through blogging, you will have an opportunity to convert the traffic into leads.


Use social media

There are different social media platforms, including Twitter, Instagram, and Facebook. Businesses should choose the most suitable social media platform, depending on the products and services they offer. As for the fashion sector, the main focus should be on Snapchat or Instagram. If you are operating a plumbing business, there is a high likelihood that most of your prospective clients are present on Facebook and not Snapchat. Social media ensures that companies and clients are connected. As a result, social media has played a crucial role in improving modern market relations. Social media also comes in handy when issuing different forms of feedback to the market participants.

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