4 Content Marketing Tools You Need Now
Content marketing today is always associated with the internet. But using content to market a product or service has been around far longer than social media, blogs, and websites. The power of content marketing resides with compelling story-telling. Yes, much has changed since the earliest application of creating rich content as a backdrop for marketing, but every marketer and business owner understands that it is considered as one of the most effective methods of advertising.
Statistics indicate that as many as 88% of marketers include content marketing in their strategy. If you belong to this group, you are aware of how essential it is to get it right. One of the great things about marketing today is that there are many tools you can use, which simplifies many tasks and makes success a lot easier to achieve. Whether you are new to content marketing or have been doing it for a while, here are four tools that will help maximize your time and resources.
Collaborate, share, and capture ideas using Evernote
Brainstorming is one of the critical steps in planning and coming up with a marketing strategy. Whether you have an in-house marketing team or hire content marketing services, you need to be able to collaborate and coordinate with the team. Ever note is excellent because it works in almost any kind of device. It is a great way to record all the ideas that come to you or any resource you may have found through research.
Use Buzzsumo to keep track of current content marketing trends
Buzz sumo is the best tool to use if you want to keep track of what goes on in the content marketing industry. You will learn about what your competitors are doing, and which strategies are working for similar businesses and which to ignore. This tool also helps identify specific topics your marketers need to write about, as well as pinpointing particular influencers you can tap for marketing your content. Additional features of this tool include getting alerts on mentions, competitor analysis, and keyword search.
Analyze and measure your online marketing influence using Kred
Producing content is only one step of the process. Kred can help you by finding online influencers that can give your content a more significant presence on social media. Kred helps in building the credibility of your content and gaining the trust of customers. As people become more familiar with your company, the higher the engagement level it will produce.
Increase collaboration with your marketing team with Trello
Almost every company has an entire marketing team working on various tasks leading to the same objective. Frequently, teamwork goes out of the window as each person becomes more concerned about completing individual tasks. If you want a better insight into the progress of each member of the marketing team, you can use Trello not only to collaborate but to organize tasks and increase productivity. Although there are other collaboration tools available, Trello takes the top spot because the layout is easy, which makes team planning less complicated.