10 Marketing Tips for a Successful Online Business
You know you can do something more to get your business off the ground and you still do not know for sure what. There was no lack of who came offering you the gold and the Moor, it seemed wonderful and still did not give you results. A part of you knows that there are simple things that can be done with little money but you do not know which ones.
Here I propose these simple ideas so that you start marketing your online business by mean of ad tech.
1. Choose your strong social network
Everyone tells you that you must have a presence on all networks or at least on Facebook, Twitter and Instagram. There are even those who tell you when, where and how often to post, but I have seen that many start-ups and rising businesses often have a strong social network.
Identify the network that generates greater exposure and customers. Get used to it and that's a good start for your social media strategy.
2. Connect with others like you
Known as Networking, it's what good marketers and businessmen have done all along: look to create connections. Not all will be your customers or suppliers, but you can share ideas, seek feedback and even generate alliances that will serve you in the future.
How to start? Identify your sector or industry and look for activities, from those advertised on Facebook to specialized portals. Remember that Entrepreneur performs several events a year that will allow you to know not only success stories, but also people like you in search of growth.
3. Do you have a phone? Make videos
Many times we do not notice the wonderful machines that we have in our pockets: smart phones. Many look at the price, the size or the brand, but few on the benefits. The videos that you can take with your phone, equipped with high definition and improved sound, can be options for your business.
Whether through a live transmission via Facebook, a question and answer session by Periscope, small segments via Snapchat or Instagram and even a video blog on YouTube, you can show your products, your location, answer frequently asked questions from your clients or even communicate offers . In fact, in this post I give you some ideas.
The truth is that all talents are refined over time. Now ask yourself: who knows better about your business better than you? Who can tell what they do with more commitment and passion than you?
Go ahead, go to the computer and write. It's free. Here are some ideas that may interest your clients and are easy to write. So tell the world about your business.
5. Do not read your electronic newsletters? How about physicists?
Think a little outside the box: what would be better for your customers? Maybe a card, a booklet or a newsletter short enough to read in the bathroom or in the waiting room of an office can work. The important thing is that you give them valuable information to take advantage of those 6 seconds of attention they give you before that paper ends up in the trash.
6. Tell stories instead of sales arguments
Do you remember the last time a salesman came to tell you the benefits of your product and the promotion? They rarely remember because one develops that instinct to flee, but, do you remember a friend who told you how they helped you with the credit of your car, where did you find the ideal Christmas gift or some item that you loved in the supermarket? ?
7. No flyers: show what you do
Have you been given a flyer on the street, looking where to throw it and finding a boat nearby you see full of equal flyers? Before it was used to give papers so that people read them on the road, but now that there are telephones to inform themselves, what forms are there?
8. Do you have a cell phone? Record podcast
A podcast is an audio recording, more like radio shows, that you can record and upload to the network for others to listen to. There you only have your voice and what you have to attract someone who can listen to you in the office, in the car back from work or on a walk to school.
9. Look for them to see you: stay present
Do not flies stop at your place? Maybe it's time to evaluate your location. Is it attractive for clients? If you cannot easily see on the street, you have to evaluate how to solve that. Many great ideas are lost because of a bad location. Or simply because they do not look.
10. Work on your online reputation
Have you already searched on Google? See what you find in your business. Does your store appear on Google Maps? You would be surprised what is said on social networks, if they left any recommendation or complaint of your business on Foursquare, you can even know if there is any news of your business.